Digital Marketing Manuscript – Jeremy Haynes

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8 PHASE SYSTEM TO MID-6 FIGURES

CLARITY & UNDERSTANDING

• Intro
• What Type of Business Are You In?
• Intentions
• Self Education
• What Type Of Agency Are You? In-house or Outsource?
• Agency Tools and Resources
• The “Load The Cannon” Phase
• Friends, Partners and Allies
• Being Successful, Your Strengths and Weaknesses

POSITIONING

• What is positioning and why does it matter?
• How to position yourself for success
• Authority Hijacking and How To Do It The Right Way
• Market Your Results, The Hard Flex Vs The Soft Flex
• PR – Expand The Category, Advertise To Retain The Marketshare
• What’s Your One Thing?
• How To Gain Expert Positioning?

PRODUCTS AND SERVICES

• Different Services of Different Agencies
• Recurring Vs Transactional
• How To Get Who To Work On What
• Think With Profit First
• How To Set Up Your Bank Account
• The Project Manager
• The Right Clients Vs The Wrong Clients
• How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
• Your Product or Service Limits
• Expansion Vs Contraction
• Conditions – Your Guide To Being Stress Free
• Rule 1. No Refunds

SALES AND LEAD GENERATION

• How To Sell Your Teams Abilities
• How To Sell Speaking Gigs
• Handling Objections Intro
• too much money
• not enough value
• not enough time
• What is my ROI going to be?
• need to talk to my business partner
• Not the decision maker
• Bad reputation
• not interested
• under contract
• using someone else
• I’m good right now
• just hired someone else to do it
• Using Video Follow Up
• The Average Close Happens Between The 5th-12th Follow Up Attempt
• Creating A Reward System For Yourself
• Dealing With Rejection
• Phone Sales Vs Internet Sales
• Contextual Selling – Deep Vs Wide
• CPR – Clear Process To Revenue
• VAK – Visual, Auditory, Kinesthetic
• Pricing – Getting Your Prices Right
• Attitude – Where it all starts
• Conviction – How You’ll Persuade Others On Anything
• Duplicating Yourself With Salespeople
• Outflow = inflow
• Gamification – Using Leaderboards
• Know your packages
• How To Sell Google PPC
• How To Sell Facebook Ads
• How To Sell Social Media Management
• Selling the Mega Package
• How To Sell Retargeting
• How To Sell Funnel Creation
• How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
• How To Sell PR Services – Public Relations
• How To Sell Landing Pages And The Rule Of Not Selling Websites

OPERATION

• New Client Flow – How To Handle New Clients With This Process
• Systems Save Lives
• Accountability – How To Keep Your People Accountable
• Expectations And Success
• Using Statistics
• Knowing Your Client Limit
• Unemotionally Running Your Business
• Know When To Bring In Help

DELIVERY

• Speed To Result
• What Positions Are Needed For Delivery?
• Production Vs Execution
• Over Delivery – A Satisfied Customer is one step away from being unsatisfied
• Leadership vs micro managing
• The Delivery Process
• Communicate The Process – How To Retain Clients Longer

TEAM BUILDING

• The Perfect Team – Who You’re Going To Need
• When To Bring In New Team Members
• How To Know You Have The Right People – IQ, EQ and The Aptitude Test
• How To Track Stats on your team
• how to fire people
• how to interview and hire
• how to structure payroll
• W2 vs 1099 – Do They Need Benefits?
• Keep Your Team Motivated
• Self Accountability
• How Long Should Their Tasks Take?
• When Is A Team Right For You?
• Salary, Hourly, Or Commission?
• Should You Be Transparent With Your Team?
• How To Train Your People

ADVANCED TIPS

• Agency Marketing Tricks – How Get Business And Attention Fast
• Provisional Equity
• Advanced Negotiation Strategy
• 30% Like Apple
• 90/10 Write Off System
• Go To Events – Lead Generation
• Lifestyle Tips – Build Your Business For You

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