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Conquer Content Marketing – Jorden Roper

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Original price was: $249.00.Current price is: $57.00.

Create a content strategy and write blog posts that skyrocket your traffic/authority so you can build your online business faster.


Purchase this course you will earn 57 Points = $5.70!


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Conquer Content Marketing

Create a content strategy and write blog posts that skyrocket your traffic/authority so you can build your online business faster.


Class Curriculum

Welcome to Conquer Content Marketing!

  • Welcome to the course! Read this & grab your welcome packet.
  • Join the private Facebook Mastermind Group
  • RESOURCE: Welcome packet + pre-homework

Module 1: Foundation / Mindset / Setting Goals

  • Lesson 1: Understanding your blog sales funnel
  • Lesson 2: Setting goals for your blog
  • Lesson 3: The “working backwards” strategy
  • Lesson 4: Preparing to write like a marketer
  • RESOURCE: Working backwards brainstorming worksheet

Module 2: Niche and Target Audience

  • Lesson 1: Why choose a blog niche?
  • Lesson 2: How to pick your best blog niche
  • Lesson 3: How to define your target readers & create a reader profile
  • RESOURCE: Target reader profile worksheets
  • RESOURCE: Blog niche workbook
  • TUTORIAL: How to make a target reader profile using Canva

Module 3: Blog Post Topics and Headlines

  • Lesson 1: Intro to Topics and Headlines (4:22)
  • Lesson 2: Blog Posts That Perform Well (5:11)
  • Lesson 3: Brainstorming Blog Post Topics (Part I) (13:31)
  • Lesson 4: Brainstorming Blog Post Topics (Part II) (10:25)
  • Lesson 5: Creating Crazy Clickable Headlines (14:25)
  • Lesson 6: Headline Formulas That Work (5:38)
  • RESOURCE: Headline Formulas/Cheatsheet
  • RESOURCE: 30 Headline Power Words

Module 4: Creating Your Editorial Calendar

  • Lesson 1: Editorial Calendar FAQs (6:42)
  • Lesson 2: Editorial Calendar Creation Tips (3:11)
  • TUTORIAL: How to Use Asana for Your Editorial Calendar (5:11)
  • TUTORIAL: How to Create Tasks in Google Calendar (3:49)

Module 5: Developing Your Writing Voice

  • Lesson 1: Intro to Voice/Branding (5:45)
  • Lesson 2: Brand Discovery Tools/Methods (7:13)
  • Lesson 3: Your Signature Writing Style (8:09)
  • Lesson 4: Your Writing Style Guidelines (5:37)
  • RESOURCE: Brand Brainstorming Worksheet
  • RESOURCE: Example Writing Style Guide

Module 6: Blog Content Creation

  • Lesson 1: Intro to Blog Post Writing (2:49)
  • Lesson 2: Formatting and Readability (7:59)
  • Lesson 3: Writing Conversationally (7:15)
  • Lesson 4: Outline and First Draft (6:12)
  • Lesson 5: Write Your Introduction (7:53)
  • Lesson 6: Write Your Body Content (5:42)
  • Lesson 7: Write Your Conclusion (3:59)
  • Lesson 8: Search Engine Optimization (14:35)
  • Lesson 9: Creating Blog Post Graphics (4:06)
  • Lesson 10: Editing Your Blog Content (3:53)
  • Lesson 11: Improve Your Writing Speed (2:59)
  • Lesson 12: Drive Engagement + Social Shares (5:12)
  • TUTORIAL: WordPress Uploading + Yoast SEO Plugin (4:54)
  • TUTORIAL: Creating Blog Post Graphics in Canva (18:34)
  • RESOURCE: SEO Cheatsheet

Module 7: Writing the Best Content in Your Industry

  • Lesson 1: What is Epic Content? (4:15)
  • Lesson 2: Educate, Motivate, and Entertain (6:54)
  • Lesson 3: Skyscraper Content (7:46)
  • Lesson 4: The SPACE Method (13:34)

Module 8: Blog Post Promotion

  • Lesson 1: Deciding How to Promote (4:24)
  • Lesson 2: Optimizing Your Social Media Profiles (3:35)
  • Lesson 3: Promoting in Communities (9:14)
  • Lesson 4: Social Media Marketing (Part I) (11:37)
  • Lesson 5: Social Media Marketing (Part II) (16:16)
  • Lesson 6: Social Media Automation (5:25)
  • Lesson 7: Emailing Your List (7:23)
  • Lesson 8: Repurposing Your Blog Posts (3:05)
  • TRAINING: How to Use MeetEdgar (4:47)
  • TRAINING: How to Loop Pins Using Boardbooster (3:13)
  • TRAINING: How to Schedule Pins Using Boardbooster (4:04)

Module 9: Lead Magnets for List Building

  • Lesson 1: Why Grow Your Email List? (4:02)
  • Lesson 2: Intro to Lead Magnets (6:50)
  • Lesson 3: Creating Effective Lead Magnets (8:33)
  • Lesson 4: Lead Magnet Promotion (4:39)
  • RESOURCE (*READ BEFORE TECH TRAININGS!*): Lead Magnet Tools and Tech Process Overview
  • TRAINING: ConvertKit Overview (3:27)
  • TRAINING: ConvertKit Form Setup (3:29)
  • TRAINING: ConvertKit Subscribers and Tags (4:54)
  • TRAINING: ConvertKit Sequences (5:12)
  • TRAINING: ConvertKit Broadcasts (4:56)
  • TRAINING: ConvertKit Automations (3:51)
  • TRAINING: LeadPages Creation (4:59)
  • TRAINING: Connecting a ConvertKit Form to a Standard LeadPage (1:39)
  • TRAINING: Connecting a ConvertKit Form to a Drag and Drop Leadpage (2:49)
  • TRAINING: Canva Lead Magnet Creation (3:28)
  • TRAINING: Canva/PDF Escape Fillable Lead Magnet Creation (2:34)

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