Conversionxl Building data-driven personas – Stefania Mereu

Description

Purchase Conversionxl Building data-driven personas – Stefania Mereu Course at eBokly. We actively participate in group buys and are committed to sharing knowledge with a wider audience. What's more, our courses maintain the same quality as the original sale page. You have the option to buy directly from the sale page at the full price (sale page link is provided within the post).

Building data-driven personas

Customer personas can really drive your business forward – if you base them on data, not fluff and subjective ideation.

This course will teach you to combine qualitative research with quantitative methods to build truly representative personas in a research-based method that is both fast and rigorous.

In just 8 sessions, you’ll be able to…

• Build truly representative and effective personas based on research.
• Quantitatively segment your customer or user base.
• Conduct successful interviews to integrate qualitative data into your personas.

Learn how to build strong personas and actually put them to use.

In this course you’ll learn to identify elements of good personas, and provide you with actionable ways to incorporate them in your organization.

The course will also outline the difference between two different approaches in building personas—data-driven vs. hypothesis-driven. You will learn the advantages and disadvantages of each approach and understand which circumstances make one method more appropriate than the other. You’ll also learn to optimally combine qualitative research with quantitative data.

Lastly, you will learn how to package and market your personas in your organization.

This course is right for you if you…

• You’re involved in any customer or user centric effort in a medium to large organization.
• You own a startup of any kind, with or without existing customer or user base.
• You’re a UX designer or UX researcher looking to step up their strategy game.

This course is NOT for you if…

• You’re the user of your product (hint: this is an extremely rare circumstance).
• You already have your bullet-proof method to create personas.
• Your company’s monetization strategy exclusively depends on technology advancement.

Skills you should have before taking this course:

• Domain expertise on your specific industry (e.g., Marketing, UX Design, etc.)
• Basic knowledge on how to use an electronic spreadsheet (i.e., data handling and graphs).
• Basic statistics understanding (probability, descriptive statistics such as mean and mode, data summary and visualization)is ideal, but not completely necessary.

Your curriculum:

Classes are self-paced and entirely online

Building data-driven personas

Class 1

Personas

This introductory lecture will guide the user through some general, but important considerations about the use of personas in an organization, and will present a few real world use cases. What are they? How do you build them? And why?

Class 2

Elements of good user personas

The lecture will explain what elements need to be included in personas, how to make personas actionable, and how to maximize personas effectiveness by adapting their elements to the context in which they’ll be used.

Class 3

Hypothesis-driven vs data-driven personas

The third lecture will present two approaches in the creation of user personas, and will rationalize advantages and disadvantages of each approach.

Class 4

Quantitative, data driven user segmentation

This lecture will introduce you to the data-driven, quantitative method of creating personas.

Class 5

Qualitative validation of user segments

This lecture will introduce you to the process of creating personas through qualitative techniques.

Class 6

Examples of personas for different industries

This lecture will follow up on Class 2, by presenting realistic use cases of personas for different industries. The lecture will explain which elements and data point are most useful for three different types of personas: customer personas, user personas, and marketing personas.

Class 7

Put it together and sell it

The process of packaging the persona is important to ensure that personas will be used in the organization. I’ll show how to package the personas to ensure effectiveness in the evangelization process.

Class 8

Practical examples and wrap-up

We’ll examine several examples of student submitted data, and try to imagine what kind of personas the data could generate.

Show Off Your New Skills: Get a Certificate of Completion

Once you have completed the course, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

Enroll now

You’ll get…

• 8 in-depth classes with Stefania
• 50 min of introductory videos to get you up to speed before you start the course
• Additional resources to further your learning

---

Tag: “Conversionxl Building data-driven personas – Stefania Mereu” Review. “Conversionxl Building data-driven personas – Stefania Mereu” download. “Conversionxl Building data-driven personas – Stefania Mereu” discount.

---

Purchase the Conversionxl Building data-driven personas – Stefania Mereu course at the best price at eBokly. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our Conversionxl Building data-driven personas – Stefania Mereu courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

Why wait? Take the first step towards greatness by acquiring our Conversionxl Building data-driven personas – Stefania Mereu courses today. We ensure a smooth and secure purchasing experience that guarantees your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, renowned for its robust security measures, offers a secure and dependable payment process. Your sensitive data is encrypted using state-of-the-art technology, ensuring its confidentiality throughout the transaction.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence, knowing that your financial details are protected, allowing you to focus on your learning journey.

Is it secure? to Use of?

• Rest assured, your identity remains completely confidential. We do not share your information with anyone, ensuring the utmost security when you buy the Conversionxl Building data-driven personas – Stefania Mereu course.
• 100% Safe Checkout Privateness coverage
• We employ robust communication and encryption methods to protect sensitive information. All card numbers are encrypted using AES at rest-256, and the transmission of card numbers occurs in a separate hosting environment, without sharing or storing any data.

How Will the Course Be Delivered?

• Upon successful payment for the “Conversionxl Building data-driven personas – Stefania Mereu course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
• If this occurs, kindly be patient. Our technical department will process the link shortly, and you will receive notifications directly via email. Your patience is greatly appreciated.

What Shipping Methods Are Available?

• You will receive a download link in the invoice or in YOUR ACCOUNT.
• The course link is always accessible. Simply log in to your account to download the Conversionxl Building data-driven personas – Stefania Mereu course whenever you need.
• You can study online or download the content for better results, making it accessible from any device. Ensure your system does not go to sleep during the download process..

How Do I Track Order?

• We promptly update the status of your order following your payment. If, after 7 days, there is no download link provided, the system will automatically process a refund..
• We love to hear from you. Please don’t hesitate to email us with any comments, questions and suggestions.