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1 day MVP | Find the right idea and build a demo in 1 day – Evan Kimbrell


Go from idea to working prototype in 1 day. New business idea? New feature for your app? Create a Minimum Viable Product



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Learn how to take ideas, validate them, and prototype them all in one day, without learning how to code!

Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time investment with $0 upfront.

Are you ready to take the plunge and finally pursue the business idea of your dreams?

Are you sure you have the skills and the time to be successful?

Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world?

Learn the skills that are essential to being a successful Entrepreneur in 2015.

Course Curriculum


  • Course Overview (7:48)
  • The first thing to do (1:20)
  • Section 1 review material

Finding your killer idea

  • The idea validation framework (11:25)
  • Our example idea for covering this module (3:19)
  • Customer Segmentation (14:08)
  • Running a Qualitative Analysis offline (15:00)
  • Section 2 review material

Scoping out the potential competition

  • Advanced search techniques for finding competition (13:37)
  • Running a Competitive Analysis (16:50)
  • Section 3 review material

Getting your first real customer feedback

  • 5 second test (16:02)
  • method (8:37)
  • Email Validation (12:34)
  • Forum Validation (13:05)
  • Section 4 review material

Running your first pitch experiment

  • Setting up a Launchrock Page (18:54)
  • Using Unbounce for more in depth testing (13:50)
  • Making Unbounce fit your idea (13:48)
  • Setting up A/B tests for your Unbounce page (17:02)
  • Adding conversion goals + dynamic text (7:30)
  • Adding a Payment button to your page (11:07)
  • Extra: Using a payment button in email (5:14)
  • Extra: Using templates for extra wow (13:34)
  • Extra: Getting a logo for free (8:03)
  • Extra: Getting a better logo for $5 (6:54)
  • Extra: Getting domain names (10:06)
  • Section 5 review material

Testing your idea in the wild

  • Google (16:27)
  • Facebook (15:45)
  • Extra: Get free ad coupons for Google ($75), Facebook ($50), and Bing ($50) (7:09)
  • Section 6 review material

Evaluating Results

  • Looking over the results (6:20)
  • What to do with emails IMMEDIATELY (2:03)
  • To repeat or not (6:41)
  • Section 7 review material

Prototyping your idea

  • Why do we prototype? (10:04)
  • Terminology A-Z (12:02)
  • Wireframing vs Prototyping (6:25)
  • The difference in "lo-fi" and "hi-fi" (6:40)
  • The best tools to use (8:09)
  • The prototyping creedo
  • The Sx5 Prototying framework (18:30)
  • Section 8 review material

Planning out your prototype

  • Developing the master strategy (11:29)
  • Creating your everything list, aka "scope" (18:25)
  • Section 9 review material

Creating wireframes

  • Introduction to sketching (1:11)
  • What you need to sketch (3:45)
  • Let's start sketching (8:13)
  • Finish up your sketch (14:55)
  • Introduction to Balsamiq (19:50)
  • Finishing up Balsamiq (3:32)
  • The Balsamiq end product (3:20)
  • Using your first web tool, Pidoco (10:27)
  • Going deeper with Pidoco (11:44)
  • What to start with first (5:39)
  • Creating a sitemap upfront
  • Using templates (2:32)
  • Handling images in Pidoco (9:54)
  • Creating the Happy Hour app in Pidoco (38:25)
  • Adding and controlling layers in Pidoco (8:09)
  • Annotating with Pidoco (10:48)
  • Section 10 review material

Adding interactivity

  • Getting design done (10:11)
  • Why I don't use HTML / CSS (2:43)
  • Introducing M.A.P. (10:03)
  • Adding Interactivity to your prototype (15:04)
  • Collaborators and Reviewers (12:51)
  • Creating the tablet version (9:58)
  • Section 11 review material

The follow along section

  • How this section works (1:52)
  • The idea is born (3:41)
  • Section 12 review material

Feedback section

  • Send feedback about new courses & lectures

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