The Client Acquisition Formula – Troy Dean
The Client Acquisition Formula – Troy Dean… The simple mindset reframing technique that eliminates the frustration of prospecting and keeps you excited for the “thrill of the hunt” so you can bounce back from No’s instantly.
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The Client Acquisition Formula – Troy Dean
An Open Letter to Every Agency Owner Who Wants More Clients — But Has Never Been Able to Get Them Without “Luck” …
Most people probably won’t believe what I’m about to say.
On this page, I’m going to show you a repeatable way to get new clients whenever you want.
Not bottom-of-the-barrel clients who haggle over price and don’t respect your process…
And not the type of clients you have to wait 3-6 months to hear back from…
Good clients, who respect you, who follow your process, who pay on time.
And I’m going to show you how to attract them with so much predictability…
You’ll never have to worry about where your next client is coming from — or whether you’ll have enough money for the month — ever again
If you don’t know me, my name is Troy Dean.
Several years ago, after my agency grew to high 6-figures, I started getting asked to speak at digital marketing conferences all over the world to talk about agency growth.
I realised there was a big gap in the market for training specific to agency owners — not just the run-of-the-mill fluff that was being repeated by every “guru” — but proven, actionable training from practitioners.
One thing led to another, and I went on to become one of the most in-demand authorities on scaling digital agencies to 6 figures and beyond.
But it wasn’t always sunshine and rainbows.
When I started my agency, I spent close to two years spinning my wheels trying to “crack the code” of getting clients…
I tried probably a hundred different strategies and tactics to get clients, but I could never get more than a sporadic trickle of leads coming in.
Nothing seemed to work, and I HATED the fact that I had to rely on luck just to earn enough to survive.
So I became hell-bent on answering the one burning question in the minds of most agency owners:
“Why is Getting Clients — Paying Clients — So Freakin’ Hard?”
I would lay awake at night wondering how — with hundreds of ways to find leads and all the information on the internet — I was only able to generate a few leads here and there…
And barely make enough to support MYSELF… let alone my family.
I was tired of the sporadic way I was getting clients.
I was tired of undervaluing myself just to put food on the table.
I was tired of having no consistent work.
I wanted more.
I was ready for more.
But no matter what I tried, I couldn’t crack the code… even though I had a good portfolio… competitive prices… and great testimonials.
Most of the time when I would reach out to potential clients, I would either be ignored, or get a canned response like “we’ll consider you in the future” — then crickets.
I felt like I was stuck on a hamster wheel… putting in all this effort but getting nowhere.
“Throw a bunch of sh*t at the wall and see what sticks”
But there was just one problem: nothing stuck.
At least, not consistently enough for me to build a real business.
And I can tell you, after almost ten years coaching agency owners to scale to 6-figures and beyond, that strategy rarely works.
That’s when I realised…
The agencies that are able to attract clients seemingly “on-command”…
That are able to charge $5k… $10k… even $20k per client…
That are immune to the “feast-famine” cycles and cash flow issues so many agencies are riddled with…
Those agencies have a SYSTEM — rooted in fixed principles — that wove the individual tactics and strategies together into something PRACTICAL and EFFECTIVE.
Kind of like a recipe; do this, then do that, and get this result.
Plain, simple “cause and effect”.
With this newfound discovery, I went back to the drawing board and looked at what had worked best for me in the past…
And I started putting together my own system.
There were some challenges, of course.
But after a few months, I had a predictable and repeatable process for attracting quality clients who respected my expertise, whenever I wanted.
And because I could bring on as many clients as I wanted, I had far better positioning with my clients. They respected me and my process — they saw me not just as an expert, but an authority.
I was able to start doubling, tripling, even quadrupling my prices. And clients would pay without hesitation.
There was a hidden benefit to this too:
Whenever I wanted to bring on more clients, I didn’t have to think about where to start and what to do.
I knew exactly where to start:
First Step 1.
Then Step 2.
Then Step 3.
And so on.
Literally as easy as baking a cake.
It was because of this system that I was able to hit my first $10,000 month.
And because I was attracting quality clients who respected my process, there was little-to-no resistance to being on recurring care plans.
That meant I could very quickly build an almost-passive recurring income of $5,000 per month to cover my bills.
Everything on top of that was profit.
And with every new project I closed, that recurring revenue increased.
The rest is history.
Ask the owners of these agencies and they’ll tell you, we practically got it down to an exact science:
Fast-forward to today…
Now… over the last year with the whole “global pandemic” thing… I’ve had a strong urge to share this system with more agency owners.
A lot of new and experienced agency owners were hit pretty hard. This system is needed now, more than ever. And I feel obligated to share.
I would have done so sooner, but I was a little preoccupied…
So in the weeks following my daughter’s birth, my team and I began putting things in motion to put this system in the hands of more people…
And in doing so, I believe we created possibly the simplest, easiest, and most effective client-getting methodology for agency owners — ever.
The Client Acquisition Formula
Here’s what you’ll learn inside the Client Acquisition Formula…
The Client-Getting Mindset
Positioning, Productisation, and Offer Creation
The “Sweet Spot”
Your “Circle of Influence”
The “Four Forces”
Your Signature System
“Panning for Gold”
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