DigitalMarketer – Building a Testimonial Machine Workshop – Dave Albano

And for a very good reason.

When you find out that someone else has benefited from something you’re interested in, it immediately piques your interest to learn more…

…whether you know the “reviewer” or not!

It’s a psychological phenomenon known as “social proof”—the idea that if other people behave in a certain way, it must be the correct behavior.¹

It’s why social media platforms measure likes and engagement.

Why Yelp, Google, and Amazon reviews show up in search results.

Why you ask your friends, “Do you like your dentist?”

Heck… it’s why the phrase “best seller” exists! (And why it’s used to market everything from chart-topping albums to the hottest zip codes to live in.)

Consider when you’re on Facebook or Instagram, and you come across a post that one of your friends has “liked”.

What happens? You tend to trust or like that post a little bit more yourself, right?

Even if it’s just slightly, that appreciation of your peers is a noticeable shift in your perception of a person or idea…even a business.

And when it’s used in marketing, that kind of social proof can be harnessed to help you seal the deal on MORE conversions.

But if left unprompted, people will rarely take the initiative to tell you everything you’re doing RIGHT as a business.

So when it comes to getting your customers to share the transformative power they’ve experienced with your products or services…

I get it. Asking someone to recommend your business can feel…

Awkward.

Uncomfortable.

Maybe even presumptuous.

Especially if you don’t know for SURE you’ve actually helped your customers.

You’re probably more accustomed to treating your offers like a one-way road:

They buy… you fulfill… and you go your separate ways.

But we like to think of things more like a continuous loop—a circuit that connects you to your happy customers, your customers to your curious prospects, and those prospects back to you.

So how do you open that loop and get a continuous stream of testimonials?

And how do you get that social proof onto the page, showing your prospects that you’re in high demand?

In this new workshop, we teamed up with DigitalMarketer Certified Partner and business strategist, Dave Albano.

As the founder and CEO of Joza Marketing, Dave applies his marketing and agency-running acumen to enthusiastically coach our ELITE Lab Members in boosting their leads and sales…on autopilot!

And with Dave’s proven process for acquiring and applying slam-dunk customer reviews to your marketing funnel, you’ll learn:

• How to collect testimonials, whether you’re just starting out or if you have an established business
• The different kinds of testimonials you can use, like Google-type reviews, case studies, social posts, and a few you never even knew existed
• The “Reverse Testimonial” technique that will have your customers begging to advocate for you
• How to automate your testimonial collecting, making it an easy process for both you and your customers
• Where to use testimonials for the biggest impact, leveraging maximum social proof within your Customer Value Journey

And more!

Plus, as a special BONUS, Dave will be ending the workshop with a LIVE review of attendee testimonial page submissions.

You’ll actually see in real-time how anyone can optimize their product descriptions, landing pages, and more!

Using Dave’s testimonial-gathering methods, you’ll build instant authority, drive desire while showcasing past client successes, and highlight the key metrics that actually matter to your prospects.

Workshop Agenda