ConversionXL – Conversion Optimization Certification Training Program

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ConversionXL – Conversion Optimization Certification Training Program

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Conversion optimization training program for mid-market to enterprise level marketers
Learn to build and run world class optimization programs
Dramatically improve your skills, become a ConversionXL Certified Optimizer
On-demand CRO, UX and digital analytics video courses you can’t find anywhere else
New video courses added every single week to keep you up-to-date
Start getting the best-in-class results out of optimization.
Improve your conversion optimization, UX and web analytics skills
Understand what works on websites, and what doesn’t
Develop better A/B testing ideas that win more often
Connect with, and learn from peers around the world
Get insights from the pros that will help you grow your business
Change your results with world class conversion optimization training
Conversion Optimization Certification Training Program by ConversionXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

ConversionXL Conversion Optimization Certification Training Program
The Conversion Optimization Training Course for Professionals
This is a comprehensive conversion optimization training program that will help you become a top conversion optimizer. The skills you gain will turn you into a much sought-after T-shaped marketer.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a ConversionXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

Module 1

Conversion Optimization 101
Fundamentals of conversion optimization. The goal is to get everyone on the same page about what CRO is and what we’re doing. Courses in this module:

CRO Foundations
CRO Copywriting 101
Module 2

People & Psychology
Your clients are brains. You will learn some of the more important psychological concepts that you need to be aware of in order to convert more sales. Courses in this module:

Intro to Persuasive Psychology
Using Social Proof Online
Developing & Testing an Emotional Content Strategy: emotional triggers and behavioral principles which shape your customer’s decision making process
Influence & Interactive Design: a framework which synthesizes scientific research on behavior patterns from a neurochemical and evolutionary psychology background
The Persuasion Slide: a practical model for the persuasion process
Persuasive Copywriting
Module 3

Digital Analytics
Every data-driven marketer needs to know how to use digital analytics to make better decisions. Courses in this module:

Intro to Digital Analytics
Conducting an Analytics Audit
Using Analytics to Find Conversion Opportunities
Module 4

Persuasive Design & UX
Good design sells. But what makes one design better than another design? How can we use design to improve conversions? Courses in this module:

Opportunity by Design
Persuasive Web Design
Module 5

Conversion Research
You need to diagnose the patient before you know how to treat him. Research-driven optimization is what ensures sustainable growth and long-term success. Courses in this module:

ResearchXL framework to identify problems with your website
Heuristic Analysis
User Testing
Survey Design
Qualitative Research
Mouse Tracking
Fast and Rigorous User Personas
Module 6

Testing Strategies
Knowing what to test, how to test and when to choose which testing strategy is key to success. Courses in this module:

Testing statistics
Common testing mistakes and how to avoid them
How to run tests: from hypotheses to stopping rules
Prioritizing tests: frameworks to decide what to test next
Validity threats: what can skew your test results
Testing QA
Module 7

Optimization Strategies
Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it. Courses in this module:

Managing a redesign
Optimizing for B2B
Customer Value Optimization
Landing Page Optimization
Creating a Segmentation Strategy
Testing QA
Module 8

Conversion Optimization Program Management
How to manage your program to success, and how to sell CRO internally and externally. Courses in this module:

How to Design, Roll Out, & Scale an Optimization Program
Evangelizing for Optimization in Enterprise
Building Your Optimization Technology Stack
Optimize your Optimization Program
Selling CRO as an agency
Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.

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Unlock your full potential with our ConversionXL – Conversion Optimization Certification Training Program courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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