Yellow Brick Road – Tom Gaddis & Nick Ponte

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Yellow Brick Road – Tom Gaddis & Nick Ponte

Dear Future Hands-Off Agency Owner:

What if you found a way to escape the “normal” 9-5 grind work-for-someone else and let them determine how much to pay you, how much time you have off, and what kind of life and lifestyle you could provide your family?

And what if that “escape” enabled you to work the hours that you want to work, with the people you choose to work with, and the level of income that you want to earn?

Finally, what if you had a FOOLPROOF process for adding all the local clients you needed and could handle?

How would your business (or your life, for that matter) change?

Would your day be one of mostly your own choosing, with time spent with loved ones enjoying things you really wanted to do? Would you take more real vacations and go out to dinner more often? Would you be free to buy gifts for your family and friends? …and not worry over an unexpected expense?

#1 Business Model That Never Fails To Generate Constant Revenue

We’ll show you in the next 2 minutes the secret
that will change your financial and business life forever…

But be prepared because:

You’re Getting a Clear Shot at the Strategy That Doubled Our Revenue in Only 12 Short Months… WITHOUT All The Normal ‘issues’ that spoil a great opportunity like…

• NO multi-level or network marketing
• NO bothering friends, family or neighbors
• NO get-rich-on-the-Internet program
• ​NO product to buy, inventory, handle or ship
• ​NO office needed outside your home
• ​NO salaried employees (unless you want)
• ​NO credit required
• NO Cold Calling strangers
• NO Expensive mailings
• NO special education required
• NO long learning curve
• NO equipment to buy or lease
• NOT a difficult business
• ​NO expensive advertising
• ​NO licenses or permits needed
• ​NOT time-consuming (as little as 10 hours a week)
• NOT disruptive to your family life
• NOT real estate or stock market oriented

(That’s a relief, isn’t it!)

First, let’s tackle the BIG MYSTERY…

“Why Do So Many Aspiring Business

Owners Never Achieve Success?”

They do the prospecting
(which they hate)

They make the calls
(which they despise)

They do the mailings
which are so tedious

They go to appointments

They pitch the prospects

They do the
follow-up

They sign the deals

They gather all the documents

They do the
post-sale interview

They design the marketing plan

They execute the campaign

They track
(and adjust)
the campaign

They stay in touch
with clients

They repeat process
again & again

Despite Being Overwhelmed By All These Tasks,

Most Owners Begin And Stay Solo Practitioners

And Even If They Succeed…
More Roadblocks Are Waiting For Them…

• The ‘Big Boy’ marketers can be too much competition
• No Name – Without any brand name all but the tiniest businesses are gun shy to hire you…
• Poor Quality Of Clients
• ​Scalability is difficult (unless you know how)
• ​Many local markets are glutted

• Retaining clients takes know-how
• Insufficient management expertise
• Lack of support resources
• ​Too many small projects
• ​Can’t be 2 places at once
• ​Unwilling To tell client the truth (fear)
• ​Charging too little

Which still leaves the biggest flaw in
every local consultant’s solo strategy:

No Consistent, Automatic
Marketing Outreach!

This Shouldn’t Be A Surprise,

Since We Already Know What Works!

Every survey, every case history, every interview shows successful consultants, agencies and advisors need a steady stream of qualified prospects.

This is NOT optional, it’s not a theory, it’s not unproven… it is the “oxygen” that gives life to our business.

The World Has Changed…

Businesses everywhere are adjusting to a ‘New Normal’…

Local Marketing Consultants are only now waking up to the reality they confront.
…and while they are beginning to move in the right direction, they’re still making

3 Major Mistakes:

Mistake #1

Focusing on Fads & Gimmicks

Mistake #2

Trying to Become a Master Salesperson / Prospector

Mistake #3

Ignoring the NUMBER ONE Process That
Guarantees Success 100% Of The Time:

Scores of consultants have no idea this repeatable, automatic system for attracting clients even exists!

You’re About to Discover How our Simple
“Fast Agency Model” With Built-In Automatic Prospecting Delivers A Phenomenal Income

For The Rest Of Your Life…

Without ever personally making a cold call or cold visit…

Introducing the Road to a

100% Ethical Life-Changing Automatic Marketing Agency…

More on the Fast Agency Model in a minute, but let’s get personal…

We know the typical local marketer agrees they have to prospect to get appointments and land clients…

AND THEY HATE TO PROSPECT!

…in fact they will do almost ANYTHING to avoid prospecting.

We see that conflict at the core of why so many are failing.

Our solution isn’t a CHOICE, It’s more like an ULTIMATUM.

We teach what’s working NOW!

Here’s a preview of what you’ll discover building
an appointment-generating engine the smart way:

• ​Why this approach is superior to ALL other forms of prospecting
• ​Why the biggest most successful agencies ALL use this model. (pretty much no exceptions)
• ​How much experience should you require for the appointment setter job?
• ​​Wasting my time interviewing novices OR are novices the best?
• ​Interviewing On Skype, Zoom or good old fashioned phone
• ​Are places like Upwork a good place to start?..or do they suck?
• ​Forget Craigslist…OR is it a hidden Goldmine?
• ​Nobody’ Fool: Realistic expectations advertising for appt setters
• ​Are Bonuses important or a waste of money?
• ​Tactics for using bonuses correctly. (when bonuses can hurt!)
• ​Questions you MUST ask them & ones to avoid…
• ​Secrets to maintaining good rapport without kissing a**
• What’s the right and wrong way to pay appointment setters?
• Sneaky? Should they all be on the same pay scale?
• ​SPECIFIC pay examples you need to know.
• ​Is there software you recommend?
• ​Clever way to track their hours on the phone making calls.
• ​If they complain, maybe YOU’RE The problem?
• ​We reveal the best way to train appt setters. (light years ahead)
• ​How do I avoid paying their taxes AND Stay Legal?
• ​What’s the Best, Easiest, Tested Script for them to use?
• ​Be honest, how long until they are really productive?
• ​Want to fire someone? Here’s how we do it

Feast Your Eyes On The

BEST ADVANCED TRAINING

For Appointment Setters

M O D U L E   # 1

Start Here

• Welcome
• ​The Fast Agency Model
• ​Community

M O D U L E   # 2

Ready, Set, Go!

• Building Your List
• ​Give Them Something to Talk About
• ​The Script
• ​Email vs. Phone
• ​On a Tight Budget? Do This to Get Cashflow Now

M O D U L E   # 3

Removing Yourself From Prospecting

• How Many Hours Do You Really Need?
• ​Hiring Local vs. Overseas
• ​Paid vs. Free Fishing Spots
• ​Pay Structure: Hourly vs. Commission
• ​Using O.P.M. (Other People’s Money)
• ​Interview Process

M O D U L E   # 4

The Well-Oiled Machine

• Explaining Their Role & Responsibilities
• Getting Them Comfortable With The Script
• ​30 Day Orientation Strategy
• Free Tools for Setting Up Your Appointment Machine
• ​Adding Leads To Your CRM
• ​An Interview With Our Appointment Setter

M O D U L E   # 5

Tracking Success & Scaling

• Setting K.P.I.s
• ​E.O.D. Checkout
• Time Tracking
• ​When to Expand Your Team

B O N U S   M O D U L E

Secrets To Successful Appointments

• You Have An Appointment… Now What?
• Virtual vs. In-Person
• ​Moving It Forward
• ​What Do You Sell?

P L U S . . .

17 Done-For-You Downloadable Assets

• Appointment Setter Script
• ​Email Follow-Up Template
• ​Direct Message/Email script
• ​Social Media Job Posting
• ​Job Posting Templates
• ​Who To Hire, And Who Not To
• Appointment Setter ​Interview Script
• Interview Questions
• ​Role & Responsibilities Cheat Sheet
• ​Your Business One Page
• ​End-of-Day Checklist
• ​Time Tracking Worksheet
• ​Appointment Script
• ​Tips For Successful Appointments Cheat Sheet
• ​Phone Appointment Checklist
• ​Virtual Appointment Checklist
• ​In-Person Appointment Checklist

Make no mistake… this is an Advanced Strategy and requires attention and commitment.

However, we believe ANYONE can do it if they’re committed to developing real and unique expertise and delivering exceptional value to their clients.

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