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The Seven Musts of Marketing – Chet Holmes

$12.00

Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.

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Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.

1. Advertising

  • a. It must be distinctive
  • b. Capture attention with a screaming headline
  • c. After your headline hooks them, body copy has to keep them reading
  • d. Include a call to action

2. Direct Mail

  • a. Use as much color as possible
  • b. Put messages on the envelope

3. Corporate Literature

  • a. Brochure main tool
  • b. Includes important data and core story

4. Public Relations

  • a. Trade shows
  • b. Press releases
  • c. Making the news

5. Personal Contact

  • a. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.
  • b. Considered most potent form of marketing.

6. Market Education

  • a. Includes trades shows and market education
  • b. The main rules are: Get noticed, Drive Traffic, and Capture Leads!
  • c. Charity Events

7. Internet

  • a. Capture leads
  • b. Build a relationship
  • c. Interact as much as possible
  • d. Offer a webinar
  • e. Convert traffic to sales

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