Subscription Site Insider – Exclusive Case Study Library – Anonymous


  • GenomeWeb Upsells Site Licenses With Clever 3-User Trial
  • JTS.tv Promotes and Profits from Original Internet TV with a Subscription-Only Model
  • Strategy+Business Turns Free Web Content into Revenue-Generating Apps
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Exclusive Case Study Library: Full 78 Case Studies (as of 25th November 2012)

  • GenomeWeb Upsells Site Licenses With Clever 3-User Trial
  • JTS.tv Promotes and Profits from Original Internet TV with a Subscription-Only Model
  • Strategy+Business Turns Free Web Content into Revenue-Generating Apps
  • TheDay.com Launches a Paywall That Keeps Readers and Advertisers Happy
  • Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions
  • How to Survive in the Paid eCards Industry — A/B Tests, Pricing Models & Quality Content
  • SafetySmart Grows New Subscriptions by 200% After Revamping Online Platform
  • The Successful Investor Network Finds a Winning Formula With Bundling and a Unique Paywall Concept
  • How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
  • Highbeam’s Conversion Optimization Tests Sell More Subscriptions to Consumers and Business Execs
  • Contact Any Celebrity Generates $1M+ by Staying Nimble in a Changing Market
  • A Story Before Bed Soars With Unique Presentation of Online Content
  • Education Week Generates $13M With Strong Online + Offline Business Model
  • SportsBettingProfessor.com Wins With Affiliate Marketing and Low-Ball Pricing
  • IdentityForce Sells 1 Million Subscriptions across B2C and 4 Different B2B Niches
  • Top 10 Lessons From Foreign Affairs’ Highly Successful Online Subscription Marketing
  • AgencyFinder Turns the B2B Industry Directory Model Into A Highly Profitable Subscription Business
  • Exclusive with Consumer Reports Online – 18 Effective Tactics for Subscription Marketers
  • RFID Journal Makes 7 Figures By Mixing Paid Subscriptions, Live Events and Advertising
  • ShirleyMacLaine.com Creates a Powerful Community Around a Celebrity Thought-Leader
  • How TaxHotline.net Uses B2B Marketing & Sales to Sell a B2C Coaching & Advisory Service
  • How Gantthead Sells Memberships in the (Incredibly) Competitive IT Info Niche
  • How The Six O’Clock Scramble Thrives Against Free Competitors
  • Niche Site Teen Life Ministries Attracts More Than 3,000 Paid Subscribers
  • EBMedicine Succeeds With Postal Direct Mail, Clever Email Campaign
  • The Caretaker Gazette’s Ultimate Subscription Model – Paid Advertising as Content
  • How ContractorSelling.com Uses Live Monthly Virtual Training and Video Testimonials to Convert, Upsell
  • Dow Jones Local Media Group Tests Overlays to Turn Newspaper Visitors into Paying Online Subscribers
  • How BoomerTennis.net Monetizes Advisory Boards and Partners with Corporate Brands to Underwrite Memberships
  • What Happened When ExpertClick.com Moved From a Paid to Free Model
  • MapMyFitness: How to get 180,000 Paid Buyers & 30,000 Tell-a-Friend Referrals Per Day for User-Generated Content
  • Food and Health Communications Has Winning Combo with Member Library and One-Off Products
  • eSewingWorkshop.com – A Video Lesson Site Finds Success Through Simple and Explicit Instruction
  • 2,500 paid members in 100 days: Solo Blogger and Ebook Publisher Uses Marketing Best Practices to Launch Subscription Site
  • How a Former Newspaper Editor Makes a High Five-Figure Income by Publishing an Online Community for Freelancers
  • Secrets of a B2B Email Newsletter Publisher: Profiting from Subscription Content, Conferences & Niche Launches
  • How a Nanny Matching Membership Site Beats Increased Competition With A/B Tests, Price Changes & Better Search Marketing
  • How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites
  • Down-and-Dirty Paid Newsletter/Membership Site Launch: 6 Days from Concept to Creation
  • Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device
  • How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work
  • B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing
  • Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site
  • How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience
  • How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines
  • Lessons from a Subscription Site Launch: Audience & Content Surprises, Plus a PayPal Nightmare
  • Print Newsletter Grows Subscription Base by Launching Membership Site: Lessons Learned
  • How SmartCredit Uses Partnerships, Savvy Direct Marketing and Unique Services to Stand Out from Competitors
  • How a B2B Info Services Provider Turns $300 Online Subscribers to $60,000 Corporate Accounts
  • B2C Boating Enthusiast Site Combines Magazine-style Articles with Multimedia Content to Attract Subs and Ad Revenues
  • How Compete.com Uses Search Marketing to Attract 3x More Traffic Than Competitors & Turns Those Visitors Into Paid Subscribers
  • How a Blogger’s Public Radio-style ‘Pledge Drives’ Convince Subscribers to Pay $49-$75,000 to Support the Site
  • Professional Training Site Attracts Members with the Strength of its Expert Instructors and Certification Program
  • How Fastcase Beats Huge Competitors with an iPhone App & Nimbler Search
  • Journalist Creates Niche B2B News Site to Capitalize on Emerging Industry Trend
  • How a Guru-Branded Wine Site Built a Successful Subscription Model
  • Vertical Search Engine Triples Paying Subscribers and Grows Prospect Database 10x with ‘Freemium’ Model
  • How the Christian Science Monitor Killed its Daily Paper and Grew Circulation 60%
  • Online Cooking School Uses High-Quality Videos to Attract Members and Land Partnerships
  • B2B News Site Takes on Print Incumbents with Nimble, SEO-Savvy Content
  • Premium Tourism Newsletter Attracts Subscribers with Unique Ideas for High-end Travelers
  • Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site
  • How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers
  • Audio Content from ‘Real’ Professionals Helps Stock Trading Advice Site Stand Out in Crowded Niche
  • 3D Avatar Chat Game Gets Users Engaged, Generates $40 Million Revenue Run Rate
  • How a Niche Business Information Publisher Uses Conversion Optimization Strategies to Maximize Profits
  • B2B Executive Coaching Expert Leverages Membership Site to Grow Her Offline Coaching Business
  •  Family-owned Investment Newsletter Publisher Moves to 100% Online Marketing With Aggressive Testing
  • How One Niche Site is Shifting Gears Mid-Recession to Find New Revenue Streams and Marketing Channels
  • B2B Research Sites: How to Make Great Profits from Group Subscriptions
  • Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board for a Whopping 30 Months
  • Reason Magazine Sells ‘Thousands of Subscriptions’ on Kindle (Should You Be Selling via Kindle Too?)
  • How to Succeed in a Crowded Space? Maintain a Narrow Focus–TheLadders Shines in the Job-Search Niche
  • Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site
  • How TradeTheMarkets Blends Revenue Streams to Profit as an Investment Advisory Publisher
  • Turning a Passion Project into a Thriving Membership Site–AskMrVideo.com’s Dos and Don’ts for a Winning Venture
  • Solo Entrepreneur Launches Video Tutorial Membership Site for Consumers Interested in Alternative Health
  • Inside Angie’s List with Co-Founder and CMO Angie Hicks

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