Science of Influence IV – Kevin Hogan


What is the most effective of the 10 Laws of Persuasion? What about influencing women? Men?

This program answers the questions you want and need to know!

Never before in the field of persuasion….not by anyone…anywhere…

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What is the most effective of the 10 Laws of Persuasion? What about influencing women? Men?

This program answers the questions you want and need to know!

Never before in the field of persuasion….not by anyone…anywhere…

“Thanks for putting out the great information. I love it when Kevin brings out a new program – it means I’m going to earn more money. My income increased 40% from 2004 to 2005! I see great things in my future.” Tom Reilly-Smith, Ontario, Canada

It took 19 months to put this together because the research was so in-depth and it was crucial to make sure it was right.





I’ve never been able to answer this question…but now I can with certainty:

Which of the 10 laws of persuasion is the most effective?


Which is more effective with women…?


Which is more effective with men?

Then, based on detailed research you’ll find out which are the second and third AND fourth most powerful laws for influencing both men and women…in order of effectiveness.

Can I give you more?

The research says there are 8 “personas” of persuasion.

I’ve never talked about this with you before.

(Of course, I didn’t have all of this until early last month…)

Personas are the valences people “use” when influencing. They include characteristics, attitudes and valence of salespeople.

Some salespeople are passive. Others are client-centered. Still others? Solution focused and so on. There are 8 clear cut defined types of salespeople and influence personas.

So what?

Here’s what you are going to learn:

What are the 8 personas?

How to identify them.

Which one sells the most, and, which ones sell the LEAST.

Which single persona sells 53% more than ANY of the other 7 styles.

In other words, you are going to learn what SPECIFIC characteristics can CAUSE you to sell 53% more of your product than ANY OTHER set of characteristics.


Only 4% of all salespeople have chosen to adopt the characteristics of the winners…and 81% of all salespeople have the characteristics of the two LOWEST producing people.

You’ll find out all!

Scientifically proven. No opinions, guesses, theories, or maybes.

This is THE answer.

I’m not going to hype or oversell these 12 volumes in the Science of Influence Library.

The content herein is second to nothing I’ve ever done before and I have no idea how it can ever be beaten as for the “wow” value factor. I don’t want to put a percentage of sales increase out there for you. (Let’s just say that I feel REALLY good about it.)

As I listened to this set, I realized that I’ve sounded more “excited” on other programs. I’ve been more elegant. I’ve been funnier. I might quote too much data. I said a few things I wish I wouldn’t have.

I’ve never had as many final solutions as are in SI 37-48. And now they are YOURS.

Here’s the rundown of everything that is in this content masterpiece.

Selling Value with Persuasion

Intentional Subtle Influence

The Power of Your Story

5 Factors for Attention in a Crowded Marketplace

Astonishing Perceptions of Morality

Self-Confidence, Personal Mastery & Persuasion

Transformational Persuasion Techniques

8 Techniques to Build Persuasive Messages

Advertising That Works

The Landscape Effect

Power of Perception

Hedonic Choice Influence

Influencing Decisions

The Three Powerful Emotions in Influence

7 Persuasion Strategies That Sell

Proven Most Effective Techniques in Selling

4 Techniques of Influence

Covert Selling: Jump on the Hottest Trend in Advertising

The Person of Influence

They Don’t Know What They Know

Marketing Your Face

You Can Be the Next I-pod

Persuasion with False Memory

7 Action Points for Sales Success

5 Little Known Factors of Influence

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