Description

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Rock N' Roll Rich Snippets

The Ultimate Structured Data Tune Up

The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

Updates, New Features, & Tips

• June 27 2017 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
• July 31 2017 – How to Sell to Clients – The "Magician" Effect (9:10)

Introduction

• Let's Rock (20:07)
• Understanding the Knowledge Graph (7:30)
• Google Trends Exercise (8:45)

Schema.org Introduction

• Navigating the Dreaded Schema.org (2:44)
• The Full Hierarchy (14:24)
• Schema.org Extensions – What Are They? (7:25)
• Schema.org – Understanding Properties – Very Important! (10:21)
• Schema.org – Understanding "Expected Type" – Also Very Important! (9:12)
• Types of Code Used to Create Structured Data (11:24)
• Google Structured Data Guidelines (7:27)

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