Publishing – Amber Jalink

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Publishers’ Empire: Course Overview

• Welcome!
• Watch This Video First
• Important Information and Resources
• Publishers Empire Lesson Plan

Module 1: Create

• A brief overview of Module 1: Create

Publishing

• Lesson 1.1: Publishing 101
• Lesson 1.2: Book Length
• Lesson 1.3: Timeline
• Lesson 1.4: Market Research

The Book Marketing Canvas

• Lesson 2.1: Intro
• Lesson 2.2: Administrative Information
• Lesson 2.3: Target Audience
• Lesson 2.4: Early Adopters
• Lesson 2.5: Problem Identification
• Lesson 2.6: Solution
• Lesson 2.7: Sales Channels
• Lesson 2.8: Key Metrics
• Lesson 2.9: Unique Value Proposition
• Lesson 2.10: Pricing Options and Expenses

Outlining and Wireframing

• Lesson 3.1: Intro to Brainstorming and Outlining
• Lesson 3.2: How to Outline Your Book
• Lesson 3.3: How to Outline Your Book Using Evernote
• Lesson 3.4: How to Outline Your Book Using Trello

Writing

• Lesson 4.1: How to Measure Your Writing Progress
• Lesson 4.2: How to Overcome Procrastination
• Lesson 4.3: How to Cultivate the Writing Habit
• Lesson 4.4: The Book Dictation Method

Parts of a Book

• Lesson 5.1: Terminology
• Lesson 5.2: Front Matter
• Lesson 5.3: Body
• Lesson 5.4: Back Matter

Editing

• Lesson 6.1: Intro to Editing
• Lesson 6.2: Types of Manuscript Editing
• Lesson 6.3: Editing Timeline
• Lesson 6.4: The Self-Edit Framework
• Lesson 6.5: How to Find and Hire a Professional Editor

Module 2: Package

• A brief overview of Module 2: Package. Please watch before you begin Module 2 lessons!

Book Design

• Lesson 1.1: Intro to Book Design
• Lesson 1.2: Intro to Cover Design
• Lesson 1.3: Intro to Interior Layout and Design

Formatting

• Lesson 2.1: Intro
• Lesson 2.2: Amazon KDP
• Lesson 2.3: Createspace
• Lesson 2.4: Software

Formatting Your Book in Word

• Lesson 3.1: Chapters and Pages
• Lesson 3.2: Front Matter Layout
• Lesson 3.3: Setting up Styles
• Lesson 3.4: Fonts
• Lesson 3.5: Section Breaks
• Lesson 3.6: Trim Size and Margins
• Lesson 3.7: Headers, Footers, and Page Numbers
• Lesson 3.8: Bullet Points
• Lesson 3.9: Images
• Lesson 3.10: Drop Caps
• Lesson 3.11: Bleed
• Lesson 3.12: Converting and Saving 1
• Lesson 3.13: Converting and Saving 2

Uploading and Final Formatting

• Lesson 4.1: Amazon KDP
• Lesson 4.2: Createspace
• Lesson 4.3: Calculating Spine Width
• Lesson 4.4: Barcode Generation

Module 3: Monetize

• A brief overview of Module 3: Monetize. Please watch this intro lesson before you jump into Module 3!

The Bestseller Book Launch Strategy

• Lesson 1.1: Working Document
• Lesson 1.2: Identify Key Players
• Lesson 1.3: Set Your Launch Date
• Lesson 1.4: Determine Your Goals
• Lesson 1.5: Centralize all Materials for Your Book
• Lesson 1.6: Early Notification List
• Lesson 1.7: Ambassador Group
• Lesson 1.8: Influencers List
• Lesson 1.9: Marketing Channels
• Lesson 1.10: Book Sales Page
• Lesson 1.11: Distribution
• Lesson 1.12: Notify Ambassadors and Influencers
• Lesson 1.13: Pre-Launch
• Lesson 1.14: Launch

Marketing

• Lesson 2.1: How to Create a High-Converting Book Sales Page
• Lesson 2.2: How to Find Influencers in Your Niche
• Lesson 2.3: How to Start an Ambassador Group
• Lesson 2.4: Content Upgrades
• Lesson 2.5: Promotional Tactics on a Budget
• Lesson 2.6: Paid Advertising
• Lesson 2.7: How to Find and Develop Themes in Your Book for Marketing and Promotion

Advanced Sales

• Lesson 3.1: Book Pricing Techniques
• Lesson 3.2: The Automated Book Sales Funnel
• Lesson 3.3: Book Bonuses
• Lesson 3.4: Sponsorships
• Lesson 3.5: Tiered Book Packages
• Lesson 3.6: Upsells
• Lesson 3.7: Cross-Promotion
• Lesson 3.8: Affiliate Book Sales

Advanced Book Launch Strategies

• Lesson 4.1: The Gift-Launch (aka “The 7 Day Startup” Launch)
• Lesson 4.2: The Discount Re-Launch
• Lesson 4.3: The List-Builder Launch (aka “The Danny Iny” Launch)
• Lesson 4.4: The Book Bonus Blowout Launch (aka “The Jeff Goins” Launch)
• Lesson 4.5: The Crowdfunded Launch (aka “Seth Godin Icarus Deception Launch”)
• Lesson 4.6: The Blitzkrieg Launch (aka “The 4-Hour Workweek Launch”)
• Lesson 4.7: The Upsell Launch (aka “The Jeff Walker” Launch)

Module 4: Advancing Marketing and Sales

• A brief overview of Module 4: Advanced Training. Please watch this intro lesson before you begin Module 4 lessons!

Advanced Marketing and Sales

• Lesson 1.1: ISBN 101
• Lesson 1.2: How to Build Your Early Notification List
• Lesson 1.3: Book Publishing Contracts 101
• Lesson 1.4: Book Sponsorship 101
• Lesson 1.5: How to Start Your Own Publishing Company
• Lesson 1.6: The Publishers’ Empire Publishing Strategy
• Lesson 1.7: How to Build Your Author’s Website
• Lesson 1.8: Where You Should Direct Readers – Amazon vs. Gumroad vs. Website
• Lesson 1.9: How to Turn Your Book into an eCourse (or your eCourse into a book)
• Lesson 1.10: How to Improve the Design of Your Book Sales Page
• Lesson 1.11: Facebook Ads for Books
• Lesson 1.12: How to Get a Library of Congress Preassigned Control Number
• Lesson 1.13: Amazon SEO 101
• Lesson 1.14: Paid Book Promotion Sites – which work best?
• Lesson 1.15: Book Launch Strategy: Free Book Launch to eCourse Upsell
• Example of a Share Page or Share Packet

Tools and Software

• Lesson 2.1: The Complete Guide to Software for Publishing
• Lesson 2.2: Advanced Email Marketing with Convertkit
• Lesson 2.3: Advanced Marketing and Outreach with Contactually
• Lesson 2.4: Lead Generation with Gumroad and Leadpages.net
• Lesson 2.5: Book Project Management Board

Case Studies

• Lesson 3.1: Ryan Shauer’s Launch of “Big Travel, Small Budget”
• Lesson 3.2: Anatomy of a Book Launch with Jane Rodgers
• Lesson 3.3: How to Market and Launch a Fiction Book
• Lesson 3.4: How Bruce Brodeen Generated Over $30,000 From His Book Launch

Expert Interviews

• Lesson 4.1: How to Grow Your Author Platform with Tim Paige of Leadpages
• Lesson 4.2: How to Use Discount Deal Sites to Boost Rankings and Sales with Mark Messick
• Lesson 4.3: How to Cold Email Any Agent, Publisher, or VIP with John Corcoran
• Lesson 4.4: How to Create a Book Video Trailer that Sells Your Book with Chris Johnson
• Lesson 4.5: How to Build an Email List from Scratch with Kevin Kermes
• Lesson 4.6: How to Market a Book with Dan Norris (7 Days Startup Challenge)

Resources

• Templates
• Tools and Services
• Forum

Archived Live Training

• Q and A: how to sell a book to a very niche audience
• Q and A: copyright, back matter content, technology for publishing
• Q and A: how to grow an early notification list, how to organize your book content, and how to get ambassadors to follow through and review your book

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