Crowdfunding for Changemakers – StartSomeGood

Description

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Crowdfunding for Changemakers

Plan, create & launch a successful fundraising campaign for your non-profit, social enterprise or community project!

If you are planning or interested in using crowdfunding to fuel a non-profit, social enterprise, community project or cause, this is the course for you!

Brought to you by the social impact crowdfunding experts at StartSomeGood, this course will cover everything you need to know to design and launch a successful crowdfunding campaign. We have worked with thousands of projects and have one of the best success rates in the industry, so we know what works.

This course is based off the in-person masterclasses we’ve been teaching for a couple of years. People love the masterclass and we love teaching it but we wanted to offer it to more people, so here we are! This is our masterclass content, only extended, enhanced and available to you wherever you are, via computer, mobile or tablet, whenever you’re ready.

There’s 3 hours of video content broken up into 16 sections, each accompanied by additional written content, worksheets, templates and exercises.

We will also be here to answer your questions as you go. Our goal is that by the time you finish this course you have a crowdfunding campaign designed and ready to go, with a great story, fun rewards, realistic goals and an effective outreach plan.

So whether you’re a social entrepreneur, working at an NGO or non-profit, a community activist or simply curious about how to raise funds through online campaigning, you’ll love this course.

Together we can change the world. Let’s do it!

Course Curriculum

Overview

• Introduction to StartSomeGood (5:42)
• Funding Social Innovation (7:14)

Understanding Crowdfunding

• What is (and isn’t) crowdfunding? (6:26)
• Why would we crowdfund? (12:21)t
• Case Study: Learn to Live (3:35)
• Case Study: Food Justice Truck (3:31)

Creating your Campaign

• What are you raising funds for? (4:44)
• Worksheet: Your Narrative
• Activity: What is your pitch?
• Case Study: The Rhythm Hut (2:10)t
• Worksheet: Tipping Point & Ultimate Goal
• Setting Goals & Timing (16:49)
• Worksheet: How Much Can You Raise?
• Worksheet: Campaign Length

Telling your story

• Why do we give? (8:24)
• Basics of Storytelling (21:34)
• Identifying & Targeting Your Communities (5:18)
• Worksheet: Storytelling
• Worksheet: Tribes
• Worksheet: Connecting Stories & Tribes

Building your community

• Outreach & Marketing Plan (10:24)
• Activity: Who will your initial donors be?
• Marketing Personas (2:19)
• Example: Outreach Strategy (10:58)
• Worksheet: Promo & Outreach
• Case Study: Sock Monkeys Against Cancer (SMAC) (5:16)
• Promo & Outreach Tips

Designing Rewards

• Creating effective rewards with limited resources (5:27)
• Reward Strategies (3:09)
• Case Study: Galli-Galli (2:15)
• Other examples of Rewards (3:30)
• Worksheet: Brainstorming Rewards

Creating a Video

• Video Tips & Tricks (4:06)
• Worksheet: Video Storyboard
• Crowdfunding Video Example: Harmoneat (2:02)t

Final Advice

• Designing your Campaign Page
• . Examples of great crowdfunding campaigns
• Lessons we’ve learned (2:16)
• What happens after your campaign?
• About StartSomeGood & Getting Started 1:26 (1:26)
• Stay in touch!

BONUS Materials and Templates

• Online Outreach
• Offline Outreach
• PR / Media Release Template
• Digital Tools We Recommend

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