Description

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Contents

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Module One: Facebook and Instagram Ads 101

Facebook and Instagram Ads 101
Cheat Sheet: Stages of Awareness
How to Map a Lead Generation Funnel
How to Map a Webinar Funnel
How to Map a Challenge or Video Series Funnel
How to Map an Ecommerce Funnel
How to Map a Funnel from Scratch
End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

Anatomy of Facebook and Instagram ads
An Over the Shoulder Walk-Through of Ad Types
Resource: Facebook Ad Unit Guide
End of Module Quiz

Module Three: Gathering your Messages

Gathering your Messages
Ninja Technique: Facebook Group Message Mining
Ninja Technique: How to Mine Amazon Reviews
Ninja Technique: How to Mine Twitter for Messages
Ninja Technique: Facebook Ad Competitor Research
Cheat Sheet: Voice of Customer Research Questions
End of Module Quiz

Module Four: Mapping your Messages

Mapping your Messages
End of Module Quiz

Module Five: Writing High-Converting Messages

Writing High-Converting Ad Copy
Value Proposition Rehab
Long Copy vs Short Copy
When You’re Ready to Write – Do This First
Step One- Reference your Funnel Map and Pick a Place to Start
Step Two- Write Down your Value Prop Variations
Step Three – Write your Headline Variations
Step Four – Write your Body Copy
Resource: Facebook Ad Copy Example
Ad Copy Worksheet
Cheat Sheet: Value Proposition Checklist
Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis
End of Module Quiz

Module Six: Images and Videos

Images and Videos
Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s
Anatomy of a One-Minute Video
Livestream Script: Educational/ Value-Add Content
Livestream Script: Relationship-Building
Livestream Script: Case Study
Livestream Script: Sales
Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com
End of Module Quiz

Module Seven: Landing Pages that Convert

Landing Pages that Convert
Cheat Sheet: Anatomy of a High-Converting Landing Page
End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

Testing and How to Know if your Ads are “Working”
How to Troubleshoot a Campaign
Cheat Sheet: Rules of Thumb for Effective Testing
Cheat Sheet: Key Metrics and what they Mean
Cheat Sheet: Key Metrics and what they Mean Continued…
End of Module Quiz

Module Nine: Red Flags

How to Spot and Avoid Red Flag Situations
Cheat Sheet: Red Flags to Avoid
End of Module Quiz
Bonus: Facebook Ad Compliance
How to Write Facebook Ad Compliant Copy in Difficult Verticals

Resource: Facebook Ad Policies

Quick-Start Videos

Step One- Reference your Funnel Map and Pick a Place to Start
Step Two- Write Down your Value Prop Variations
Step Three- Write your Headline Variations
Step Four – Write your Body Copy

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