Skip to content
Sale

Price How to Turn Your Company Into a Sales and Marketing Machine

Rated 0 out of 5
(be the first to review)

$24.00

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team.

PURCHASE THIS COURSE, YOU ACCUMLATE: 24 POINTs!


OR

Category:

Description

Purchase Price How to Turn Your Company Into a Sales and Marketing Machine Course at eBokly. We actively participate in group buys and are committed to sharing knowledge with a wider audience. What's more, our courses maintain the same quality as the original sale page. You have the option to buy directly from the sale page at the full price (sale page link is provided within the post).

AudioBook "How to Turn Your Company Into a Sales and Marketing Machine " is available, If no download link, Please wait 24 hours. We will process and send the link directly to your email.

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team.

That means tons of sales and profit for your business, right?

Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your sales team, but they simply aren’t turning into sales.

What’s going on?

Is it a problem with your sales team? A problem with your leads? Maybe, but often, the problem is simply a marketing-sales mismatch.

When Things Go Wrong

A few months back, we were using paid search to drive leads for a client. We thought we were doing a pretty good job, but there was a problem—our leads weren’t turning into sales.

To be honest, this came as a surprise.

We had a lot of experience in this particular industry, so we knew our campaigns were driving a lot of high-quality leads.

In fact, from a marketing perspective, our campaigns were a hands-down success! We were sending hundreds of high-intent leads to their sales team at a great cost-per-lead.

What more could you ask for, right?

In our experience, they should have been closing at least 10% of these leads…but they weren’t. As it turned out, they were only closing 1% of their paid search leads.

What were we doing wrong?

On paper, everything looked great, so I called the client to get his thoughts. His answer was both candid and insightful:

“Jake, the leads are great. We don’t have a lead problem. My sales team just doesn’t know how to close these leads.”

Now, this problem isn’t unique. I’ve seen it before. Great online marketing can get leads in the door, but it can’t make them close.

That job rests on the shoulders of the sales team.

So, if you want your online marketing to yield great results, your job doesn’t end with lead generation. You need to make sure your sales team knows how to get those leads to close.

Turning Leads Into Sales

With online marketing, you control all aspects of the lead generation process: targeting, ads, landing page content and call-to-action.

The problem is, while you may intimately understand your leads, your sales team might not really know where your leads came from, why they reached out and what they are looking for in a business.

And, unfortunately, if your sales team doesn’t really understand their leads, they are going to have a hard time closing them.

In order to successfully close online marketing leads, your sales team needs to understand a couple of key things about their leads:

You’re Not the Only Business After Their Business

When it comes to online marketing, you can’t expect leads to sit still.

If someone is interested enough in what your business has to offer to reach out, there’s a pretty good chance that they’ve reached out to your competition, too.

However, first to call is first to close.

In fact, 50% of leads end up choosing the company that reaches out first.

New leads are also 100x more responsive if your sales team reaches out in 5 minutes instead of 30 minutes and several thousand times more responsive if you’re reaching out within 5 minutes vs a day or two later.

Fortunately, most of your competitors wait hours or even days to respond to new leads, so if your sales team is quick on the draw, they have a good chance of being the first to respond, make contact and close the deal.

The Internet is a Distracting Place

When it comes to online leads, you can assume that by the time you reach out, they’ve already moved on to something else.

Maybe it’s a competitor’s site. Maybe it’s social media. Maybe it’s back to whatever they were doing before your ads caught their attention.

Whatever the reason, they usually aren’t sitting around waiting for your call.

That means your leads are probably distracted and might miss (or ignore) your first few contact attempts. So, if you want to get a hold of your leads, your sales team can’t just send one email and call it quits.

In fact, it takes a minimum of 8-12 contact attempts to get a 90% contact rate. Even if you’re only after a 50% contact rate, your sales team will still need to make at least 6 contact attempts.

The only problem is, most reps only make 1-2 contact attempts per lead. As a result, internet leads are only contacted about a quarter of the time.

You fight tooth and nail to get those great leads in the door and sales only contacts 25% of them?

Imagine what would happen if your sales team started reaching out 8-12 times and achieved a contact rate of 90%. That would increase your contact rate by 360%.

If your sales team’s contact-to-close rate stayed the same, contacting 3.6x more leads would result in 3.6x more sales. Can you imagine how that would affect your business?

Getting Marketing and Sales in Alignment

In addition to giving your sales team insights into what tactics work best for online marketing leads, there are a couple of things you can do on the marketing side to improve sales performance.

Talk to Sales!

Online marketing leads convert because they believe that your company has the solution to their problems. Your sales team’s job is to confirm that belief.

However, if your sales team isn’t making good on the promises of your marketing, your customers will feel betrayed and they won’t want to buy.

To avoid this, your sales team’s message needs to match your marketing message.

Yes, that means you’ll have to talk to your sales team about the intent, pain points and goals of your leads, but guess what? The better your sales team understands where their leads are coming from, the more effective they will be at closing sales.

In my experience, getting marketing and sales on the same page will make your online marketing effects far more effective and can drive millions in added revenue for your business.

There is Such a Thing as Too Many Leads

If you’ve got your campaigns set up right, online marketing (especially pay-per-click marketing) is pretty simple.

Insert the money, out come the leads.

Now, you and I both know that there’s a ton of work behind that equation, but if you’re feeding too many coins into the marketing machine, the resulting surplus of leads can make your sales team a little lazy.

As a result, ambitious sales reps might be tempted to sift through your leads to pick the ones that will be easiest to close.

They’ll look like superstar salesmen, but on closer inspection, you’ll notice that their lead-to-close rate is actually terrible.

Even though these “rockstar” reps look like they are closing a lot of deals, they waste a ton of expensive leads. In many cases, companies will end up paying more for those wasted leads than they’ll earn off of that “all star” rep’s closed sales.

So, how can you avoid this?

Easy, just keep your sales team hungry.

If you’re putting less money into the marketing machine, your sales reps will pay more attention to the individual leads they’re getting.

However, you want to be careful with this tactic. Give your sales team too few leads and you’ll hurt productivity and morale.

So, if your sales team is begging for more leads, up your marketing budget. On the other hand, if you’re not getting any requests for more leads and your close-to-sale rate isn’t doing so hot…you might want to dial back your marketing spend.

Conclusion

It’s hard to make a profit off of online marketing if your sales team doesn’t know how to close your hard-won leads.

But, if you’re willing to work with your sales team, your marketing campaigns will not only produce profitable leads—they’ll produce profitable sales.

And isn’t that what online marketing is all about?

You’ve heard my two cents, now it’s your turn.

In your experience, how have sales short-changed your online marketing efforts (or vice versa)? How have you helped your sales team work more effectively with paid search leads?


Tag: How to Turn Your Company Into a Sales and Marketing Machine  Review. How to Turn Your Company Into a Sales and Marketing Machine  download. How to Turn Your Company Into a Sales and Marketing Machine  discount.


Purchase the Price How to Turn Your Company Into a Sales and Marketing Machine course at the best price at eBokly. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our Price How to Turn Your Company Into a Sales and Marketing Machine courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

Why wait? Take the first step towards greatness by acquiring our Price How to Turn Your Company Into a Sales and Marketing Machine courses today. We ensure a smooth and secure purchasing experience that guarantees your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, renowned for its robust security measures, offers a secure and dependable payment process. Your sensitive data is encrypted using state-of-the-art technology, ensuring its confidentiality throughout the transaction.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence, knowing that your financial details are protected, allowing you to focus on your learning journey.

Is it secure? to Use of?
  • Rest assured, your identity remains completely confidential. We do not share your information with anyone, ensuring the utmost security when you buy the Price How to Turn Your Company Into a Sales and Marketing Machine course.
  • 100% Safe Checkout Privateness coverage
  • We employ robust communication and encryption methods to protect sensitive information. All card numbers are encrypted using AES at rest-256, and the transmission of card numbers occurs in a separate hosting environment, without sharing or storing any data.
How Will the Course Be Delivered?
  • Upon successful payment for the “Price How to Turn Your Company Into a Sales and Marketing Machine course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
  • If this occurs, kindly be patient. Our technical department will process the link shortly, and you will receive notifications directly via email. Your patience is greatly appreciated.
What Shipping Methods Are Available?
  • You will receive a download link in the invoice or in YOUR ACCOUNT.
  • The course link is always accessible. Simply log in to your account to download the Price How to Turn Your Company Into a Sales and Marketing Machine course whenever you need.
  • You can study online or download the content for better results, making it accessible from any device. Ensure your system does not go to sleep during the download process..
How Do I Track Order?
  • We promptly update the status of your order following your payment. If, after 7 days, there is no download link provided, the system will automatically process a refund..
  • We love to hear from you. Please don’t hesitate to email us with any comments, questions and suggestions.

Reviews

There are no reviews yet.

Leave a customer review
Cart
Back To Top