Master Newsjacking – David Meerman Scott


I’ve been spreading the good word about “newsjacking” since I pioneered the term back in 2011. But it wasn’t until 2017 that Oxford Dictionaries shortlisted it as one of their “Words of the Year.”

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Lesson 1

  • 1.0
  • 1.1.    mp4
  • 1.2.    mp4
  • 1.3    Why I Hate the Famous Oreo Tweet, rif
  • 1.4    The Importance of Real-Time.mp
  • 1.5    Newsjacking Will Grow Your business
  • 1.6    Newsjacking is Like Surfing newsjackinglessonl -1447509421317
  • PageSample

Lesson 2

  • 2.1 Why Real-Time Journalism Needs Newsjackers
  • 2.2 Own the Second Paragraph
  • 2.3Tonsof Media Exposure re
  • 2.4    The Time is NOW mp
  • 2.5    Lifeofanewsstory-1441478790772.pci
  • 2.6    newsjackinglesson2-1447509594892
  • L2.gif

Lesson 3

  • 3.1 The Rules have Changed np
  • 3.2    Getting Reporters Interested in Your Story
  • 3.3    Millions of Dollars in Free PR p4
  • 3.4    Become the Go-To Source.mp4
  • 3.5    Comment on Regulatory Change in Your Industry
  • 3.6    React to Your Competitor’s Announcement with a Media Alert
  • 3.7    Your Expertise is in Demand.mp4
  • 3.8    Showcase Your Experts p4
  • L3.gif
  • L3.gif
  • newsjackinglesson3-1447509705317

Lesson 4

  • 4.1 The Disconnect Between Selling and Buying.mp
  • 4.2    Agile Sales rp4
  • 4.3    This Lawyer Finds New Clients via Newsjacking
  • 4.4    Going "Off Script' mp4
  • 4.5    The $16 Million Newsjacking Triumph
  • newsjackinglesson4-1447509730962
  • Page

Lesson 5

  • 5.1 Tracking People You Know
  • 5.2    Monitoring Keywords and Phrases ip4
  • 5.3    Twitter- The Newsjacker's Essential Tool.mp4
  • 5.4    Be Open to Serendipity! "?4
  • 5.5    A Quarter of a Million Dollars from One Newsjack!
  • 5.6    Real-Time News Monitoring with Twitter Moments and Google News
  • newsjackinglesson5-1447509757556
  • Page

Lesson 6

  • 6.1    Blog It and Put It on Your Website.m|:
  • 6.2    Newsjacking Downton Abbey at MultiCare Health.mf:
  • 6.3    Media Alerts in Real Time mp4
  • 6.4    The Power of the Podium mp4
  • 6.5    Live-Stream It.mp–
  • 6.6    Add Your Ideas as Comments.mp
  • 6.7    Knock on Doors the Media have Created.mp
  • 6.8    Tweet Journalists Direct
  • newsjackinglesson6-1447509787256
  • Page

Lesson 7

  • 7.1    Be Careful Out There
  • 7.2    Add Value but Don’t Sell
  • 7.3    Not Everybody has Your Sense of Humor
  • 7.4    Avoid Very Negative or Controversial Stories
  • 7.5    What's Your Legitimate Tie to the Story
  • -newsjackinglesson7-1447509814110
  • Page

Lesson 8

  • 8.1 Are Large Corporations Doomed to Failure-.mp
  • 8.3    Plan for Now mp4
  • 8.4    Meet the Master Newsjacker- Larry Flynt
  • 8.5    The Real-Time Health Club
  • 8.6    Now Its Your Turn! mp4
  • newsjackinglesson8-1447509843633
  • Page
  • Planfornow-1441479861796


Word of the Year 2017

I’ve been spreading the good word about “newsjacking” since I pioneered the term back in 2011. But it wasn’t until 2017 that Oxford Dictionaries shortlisted it as one of their “Words of the Year.”

Initially, I was surprised, given that excitement for newsjacking seemed to wane following the initial surge of industry interest. But in the past couple of years, the rise of real-time media has validated its relevancy as an essential technique for marketers.

What Is Newsjacking?

Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.

Why You Should Be Newsjacking

When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention. With little effort!

As the story develops in real-time, buyers become interested in products and services based on what’s happening now. Newsjacking generates sales leads and adds new customers. For free! Newsjacking is a great way to grow your business. Faster than ever!


I’m David Meerman Scott, the founder of the newsjacking movement. I’ve taught people all over the world how to use this technique to grow business. Newsjacking works for all sorts of outfits and people—it doesn’t matter if you are large and well known or tiny and obscure. Newsjacking is being used right now by nonprofits, political campaigns, business-to-business marketers, and individuals.

People you will meet in the course have generated thousands of new sales leads by newsjacking. I’ll share how people have made millions of dollars by using newsjacking. Some people have generated thousands of news stories about their company. It can work for you, too.

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