Master Business Testing – Dr. Alex Osterwalder


Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas.. Master Business Testing – Dr. Alex Osterwalder

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Master Business Testing – Dr. Alex Osterwalder

Learn How to Test and Validate Your Business Ideas With Real Customers

Are you trying to find product market fit so you can start selling? Or trying to decide what project to invest in next?

  • Learn a clear and practical way to test and de-rlsk your business ideas
  • Create a shared language for testing in your organization
  • Pairs with the Business Model and Value Proposition Canvases

Proven methodology introduced in our latest Strategyzer series book Testing Business Ideas

20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.

Detailed Course Outline

Module 1

Introduction to Testing


14 min

  • Welcome
  • Learning Objectives
  • Explore & Exploit
  • Types of Innovation
  • Why Business Ideas Fail
  • Reduce Risk & Uncertainty
  • High Risk or Low Risk?

Testing Components

25 min

  • The Big Picture
  • Hypothesis
  • Experiments
  • Evidence
  • Insights
  • Evidence or Insights?
  • Take Action

Module 2



22 min

  • Case Study: LifeTree Bank
  • Extract Hypotheses
  • Prioritize Hypotheses
  • Practice: Prioritize Hypotheses
  • Refine Hypotheses
  • Practice: Refine Hypotheses
  • Debrief: Refine Hypotheses
  • Case Study: Owlet
  • Practice: Extract Hypotheses
  • Debrief: Extract Hypotheses
  • Your Turn

Module 3



38 min

  • Test Card
  • Choose Experiments
  • Strength of Evidence
  • Types of Experiments
  • Design Good Experiments
  • Choose the Right Metrics
  • Set Success Criteria
  • Mix of Experiments
  • Practice: Desirability Experiments
  • Debrief: Desirability Experiments
  • Practice: Viability Experiments
  • Debrief: Viability Experiments
  • Your Turn

Module 4



16 min

  • Learn from Experiments
  • Collect Evidence
  • True- or False?
  • Synthesize Evidence
  • Practice: Write an Observation
  • Debrief: Write an Observation
  • Your Turn


5 min

  • Generating Insights
  • Practice: Learn from Evidence
  • Debrief: Learn from Evidence
  • Your Turn

Module 5

Take Action

Take Action

22 min

  • Four Types of Actions
  • Take Action for Evidence that Supports Hypothesis
  • Take Action for Evidence that Doesn’t Support Hypothesis
  • Take Action for Unclear Insights
  • Take Action for New Insights
  • Quiz: Confidence Level
  • Quiz: Take Action
  • Practice: Pivot
  • Debrief: Pivot
  • Your Turn

Module 6



25 min

  • Measure Progress
  • The Progress Board
  • The Innovation Project Scorecard
  • Progress in Practice
  • Practice: Innovation Scorecard
  • Debrief: Innovation Scorecard
  • Your Turn

Module 7



28 min

  • Presentation Components
  • Presentation Best Practices
  • Presentation Template
  • Owlet’s Presentation
  • Your Turn

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