Description

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New Artist Model Special Offer

Build the Music Career of Your Dreams

A proven step by step system for success in music today taught by Dave Kusek, co-author of the Future of Music and founder and former CEO of Berklee Online.

Choose to pay up front and save or opt for 12 easy payments of $39.

•     Get recognition
•     Grow your fanbase
•     Get more gigs
•     Make more money
•     Find the market for your music
•     Maintain artistic freedom
•     Pursue songwriting and licensing
•     Build a team to help you
•     Attract industry attention
•     Get 24 X 7 Access to the Entire Program Online
•     Go through the program at your own pace to fit in your busy schedule
•     Share it with your band mates, your business manager and your team
•     Discover strategies to turn your music career into a sustainable and profitable business
•     Start implementing your strategy immediately with the tools we provide
•     Includes Personalized Career Map to guide you to Success
•     Learn practical skills that will allow you to start living your dream

New Artist Model Lesson Plan

Module 1: Finding Your Fit / The Dream
– What Motivates You?
– What Are You Good At?
  – Setting Your Expectations
  – 10 Keys to Success
  – The Changing Music Business
  – The Artist Ecosystem
  – Your Career is like a Startup
  – Multiple Revenue Streams

Module 2: Team Building

  – Business Organization
  – Your Brand Name
  – Internal Agreements and Areas to Discuss
  – Networking
  – Personal Manager
  – Attorney
  – Business Manager

Module 3: Booking Gigs and Touring

  – The Value of Live
  – Your Fans
  – Booking Agents
  – Promoters
  – Tour Goals and Planning
  – Approaching Promoters
  – Budgeting and Tour Management
  – Music Merchandising
  – Revenue Streams

Module 4: Promoting Your Gigs & Merch

  – Getting People Out to Your Gigs
  – Posters
  – Merchandise
  – Creative Ways to Sell More Merch

Module 5: Recording

  – The Major Record Labels
  – The 360 Deal
  – The Indie Label and Deal
  – Record Label Alternatives
  – Planning and Budgeting
  – The Recording Process

Module 6: Post Production & Distribution

  – Production Tips
  – Audio Quality and Metadata
  – Digital Distribution
  – Spotify, Pandora and Streaming

Module 7: Copyright

  – The Nature Of Copyright
  – Duration of Copyright
  – The Six Exclusive Rights
  – Managing Your Rights
  – PROs – Performing Rights Organizations
  – Sampling
  – Fair Use
  – Creative Commons

Module 8: Licensing & Publishing

  – The License
  – Co-writing and Song Splits
  – The Co-Publishing Deal
  – The Administration Deal
  – Video Games
  – Self Publishing
  – Managing Your Rights
  – Module 9: Social Media Marketing
  – 8 Social Media Tips
  – Facebook
  – Twitter
  – Instagram
  – YouTube
  – Blogs

Module 10: Marketing & Promotion

  – Your Brand
  – Image
  – Create a Community of Fans
  – Monetizing the Superfan
  – Social Media
  – Website / Direct to Fan
  – Email Marketing
  – Free Music

Module 11: Budgeting & Finance

  – The Irregular Income Stream
  – Finance Tools

Module 12: Crowdfunding

  – The Platforms
  – Creating a Budget
  – Your Pitch
  – Rewards
  – Project Execution

BONUS: Career Map

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