Entertainment Science – Hennig-Thurau, Houston
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct
All the courses you buy, when you need them, Please inform and I will always resend the link to you. However, You should download early and conveniently study anytime, anywhere.
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.
Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.
Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University
Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.
Michael Koelmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig
Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.
Allegre Hadida, Associate Professor in Strategy, University of Cambridge
Get Entertainment Science – Hennig-Thurau, Houston, Only Price $47
Tag: Entertainment Science – Hennig-Thurau, Houston Review. Entertainment Science – Hennig-Thurau, Houston download. Entertainment Science – Hennig-Thurau, Houston discount.
Buy Entertainment Science – Hennig-Thurau, Houston Course at eBokly. You will have immediate access to the digital downloads in your account or your order email.
When you purchase a course at eBokly, you will receive:
- You can find most of what you need including ebooks, courses.
- Lots of high-quality online courses.
- We share knowledge, always the best price for you.
- You will get a refund if the product is incorrect