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2019 Content Marketing Mastery – Digital Marketer (Russ Henneberry)

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2019 Edition of DM’s Content Marketing Mastery Certification

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All the courses you buy, when you need them, Please inform and I will always resend the link to you. However, You should download early and conveniently study anytime, anywhere.

I am fucking kidding. The spirit of the Vault is all about sharing.

This torrent is free for everyone (PU+).

2019 Edition of DM’s Content Marketing Mastery Certification

COURSE DETAILS:

  • Module 1 Getting Started
  • Lesson 1: From the Author
  • Lesson 2: Here’s What to Expect
  • Lesson 3: Content Marketing: The What and Why
  • Lesson 4: The Content Marketing Formula
  • Lesson 5: Create a Customer Avatar
  • Lesson 6: Content Marketing and the Customer Value Journey
  • Lesson 7: The Most Dangerous Myth in Content Marketing
  • Lesson 8: The “Content Baton”

Module 2 Content that Drives Awareness

  • Lesson 1: Content that Creates Awareness and Engagement
  • Lesson 2: Goals at the Awareness and Engagement Stages
  • Lesson 3: 5 Staple Content “Wrappers”
  • Lesson 4: Content-Type: Blog Article
  • Lesson 5: The 10-Point Blog Post Audit
  • Lesson 6: Content-Type: Podcast
  • Lesson 7: Content-Type: Video
  • Lesson 8: Content-Type: Social Update
  • Lesson 9: What Should My Post Be About?
  • Lesson 10: How Should I Get Traffic to My Post?
  • Lesson 11: Engineering Engagement
  • Lesson 12: The Gate: From Awareness to Subscription

Module 3 Content that Generates Leads

  • Lesson 1: Content that Generates Leads
  • Lesson 2: Goals at the Subscribe Stage
  • Lesson 3: Content-Type: Lead Magnet
  • Lesson 4: 7 Types of Lead Magnets
  • Lesson 5: The Squeeze Page
  • Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
  • Lesson 7: The 10-Point Lead Magnet Audit
  • Lesson 8: Content-Type: Event
  • Lesson 9: In-Person Events at the Subscription Stage
  • Lesson 10: Online Events at the Subscription Stage
  • Lesson 11: From Subscriber to First-Time Buyer

Module 4 Content that Sells

  • Lesson 1: Content that Sells More (and More Often)
  • Lesson 2: Goals at the Convert Stage
  • Lesson 3: Goals at the Ascend Stage
  • Lesson 4: Anticipating and Satisfying Intent
  • Lesson 5: Content-Type: Customer Story
  • Lesson 6: Content-Type: Product Demo
  • Lesson 7: Content-Type: Product Comparison
  • Lesson 8: Content-Type: Event
  • Lesson 9: The Gray Area Between Copywriting and Content Marketing
  • Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans

Module 5 Content that Increases Retention & Loyalty

  • Lesson 1: Content That Increases Customer Retention & Loyalty
  • Lesson 2: Leveraging Awareness Content
  • Lesson 3: Content-Type: Welcome Email
  • Lesson 4: Content-Type: About Page
  • Lesson 5: Content-Type: Packaging and Package Inserts
  • Lesson 6: Content-Type: Support Documentation
  • Lesson 7: Content-Type: Events
  • Lesson 8: Digging a Competitive Moat with Content Marketing

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