10x Sales Pages – Copyhackers


Your sales page is the most critical piece of the puzzle when it comes to conversions. It’s the linchpin of any campaign you run. If you want to sell online, and not just sell but profit, you have to have sales pages that convert. That’s why…

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“I wish I knew that this sales page would convert”

As THE person who’s responsible for writing sales pages that sell for your business, you know:

Your sales page is the most critical piece of the puzzle when it comes to conversions. It’s the linchpin of any campaign you run. If you want to sell online, and not just sell but profit, you have to have sales pages that convert. That’s why…

You’ve put SOOO much effort and your best skill into writing, spending countless hours in front of your laptop

… being careful about the words you use, how you structure your sentences and the emotions you want to evoke.

You’ve been wrestling with your sales page for days now.

You’re tired. Completely beat. And you desperately need to sleep. But still…

You can’t decide on a structure. Or an opening idea. You’re having a hard time figuring out what to put where. The copy sounds choppy, almost like it’s trying too hard.

And the worst part is:


That queasy, gut-twisting anxiety in the pit of your stomach won’t go away no matter how much you feed it because…

You honestly don’t know if your sales page has what it takes to get people to click that bold, beautiful BUY button

Even though you’ve been working from some sales page templates, following people claiming to be “amazing” copywriters…

You still feel like you’re duct taping stuff together, pulling from this formula and that template, very paint-by-numbers style.

Sales page frameworks? **Eye roll** Yeah right.

They’re more like outlines. Basic and high-level. There certainly aren’t any tutorials or training videos — just 15ish bullet points (intro, social proof, credentials, content, offer, that kind of thing) without much explanation as to why or how.

It sure doesn’t feel like a coherent process, more like Russian Roulette. The thing is:

You can’t learn how to write a high-converting sales page from an 8-point blog post. Or a one-page template download. Or another time-sucking webinar that disappears in 48 hours and doesn’t teach you a damn thing.

That’s because:

You don’t WRITE 6-figure sales pages. You ENGINEER them.

What’s the biggest difference between a sales page that skyrockets your revenue and one that barely breaks even?

Is it the hook? No.

Is it the structure? Nope.

Is it the length? Not exactly.

The truth is:

Your success doesn’t depend on any individual element. A high-converting sales page is the sum of a bunch of elements combined together in just the right way.

In other words…

The secret to a sales page that explodes your cash flow, shatters your sales projections, and adds multiple 000s to your bottom line lies in your process.

Professional copywriters spend 5 – 10 – 15 years testing, tweaking, learning and failing on the journey to figure out what converts.

The truth is:

Your success doesn’t depend on any individual element. A high-converting sales page is the sum of a bunch of elements combined together in just the right way.

In other words…

The secret to a sales page that explodes your cash flow, shatters your sales projections, and adds multiple 000s to your bottom line lies in your process.

Professional copywriters spend 5 – 10 – 15 years testing, tweaking, learning and failing on the journey to figure out what converts.

5 years?! I don’t have that kind of time.

Whether you’re launching a new program next month, driving traffic to an evergreen funnel right now or not-so-successfully negotiating a deadline with a boundary-pushing client who wants a sales page in 5 days…

deadlines are tight.

You need — no, you HAVE TO BE able to write 6-figure sales pages in the only time frame you use:

Right now.

You’re already swiping emails, Facebook ads and other pieces of copy so that you can speed up your processes, have inspiration on hand and take a shortcut to sales copy that converts.


Shouldn’t you be able to swipe a 6-figure sales page writing process, too?


The proven and repeatable system for writing sales pages that bring in record-breaking revenues

This is not another one of those oh-so-disappointing templates you’ve already tried.

Nope. Not even close.

10x Sales Pages is a complete sales-page-slaying system, featuring step-by-step videos, workbooks, exercises and examples.

Unlike surface-level (cough, cough, theoretical, cough) templates, the 10x Sales Pages system goes deep.

This training leads you by the hand, section by section, to explain and then demonstrate every single aspect of a high-converting sales page.

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From the research to writing, editing and wireframing.

It’s comprehensive, detailed and effective — everything those other resources aren’t. Very little is left to the imagination. Thank goodness.

And better:

It speeds you up, so you can demolish those crazy, nearly-impossible deadlines.

Just like when you swipe an OMG-that-was-amazing email to jumpstart your future campaigns, swiping a complete, step-by-step process saves you hours, days, and depending on where you’re starting from, entire weeks. The best part is:

You can trust everything you learn because it’s worked in the real world with proven and repeatable results.

Get sales page training from the people who’ve crushed 6 figures. Repeatedly.

The 6-figure sales page processes you’ll learn in 10x Sales Pages are based on the 20+ years of combined experience of A-list conversion copywriters Joanna Wiebe and Ry Schwartz.


Joanna Wiebe

The original conversion copywriter, Joanna Wiebe, is the founder of Copy Hackers, the top online space for learning to write copy that converts.

She’s been invited to speak on 100+ international stages, including Mozcon and INBOUND. And she's spent the last 15 years optimizing copy for small businesses, huge businesses and cool companies like Intuit, BT, Tesco, Crazy Egg, MetaLab, Buffer and Wistia.

Joanna has used the processes, techniques and tactics she teaches in 10x Sales Pages to write high-converting long-form sales pages for SaaS, franchise businesses, service providers and – of course – her own training programs. Her launches regularly generate $200K to $750K. And she’s copy chiefed or coached copywriters on launches to lists of all sizes, with results ranging from five to seven figures.


Ry Schwartz

More reclusive than Salinger on a rainy day, Ry Schwartz has been deep in the trenches for over a dozen 6- and 7-figure product launches and evergreen funnels.

He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”.

Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer.

Ry has used the signature method and processes he teaches in 10x Sales Pages to earn acombined revenue of $20M+ for his clients.

“There aren’t any better teachers out there for sales pages.”

Chanti Zak


Whom you learn from matters.

When you take your cues from conversion copywriting experts with results at the highest level, you can reasonably trust every sales page thing they say. In 10x Sales Pages, you peek over the shoulders of both Joanna and Ry, veteran conversion copywriters with the results to back up everything they teach.

See how they break down a high-converting sales page at a granular level. And then follow their lead to see how they'd put together a sales page that converts like crazy.

It doesn’t matter what you’re selling. 10x Sales Pages has you covered.

You get access to 2 different sales page training tracks.Use either one to learn how to use long-form sales pages to sell higher-ticket offers priced anywhere from $100 all the way up to $20,000.



In Track 1, Joanna shows you how to write a cash-flow creating sales page by letting your customers draft it for you

You’ll get instant access to 5 modules, featuring, 30+ HD training videos, each averaging 7 minutes in length (with transcripts). This includes 19 over-the-shoulder tutorials plus downloadable worksheets and cheat sheets, exercises, examples and a sales page jumpstart template.

In modules 1 and 2

we’ll build the foundation

of your highest-converting sales page. You’ll zero in on your best potential customer, optimize your offer for irresistibility and start molding the Big Idea that’ll pull people into your sales page and down to the buy button.

In modules 3 and 4

we’ll DO. THE. WORK.

Joanna’s recorded 19 over-the-shoulder videos to walk you step by step through how she writes 6-figure sales pages. Learn how she uses “voice of customer” research methods to write words that convert into cash.

In module 5

you’ll find all the downloadable worksheets and cheat sheets,

exercises, and a sales page jumpstart template to help you apply what you’ve learned.


Grab Joanna’s bonus 

246-page eBook The Dark Art of Writing Long-form Sales Pages

(valued at $48.99) that you can’t purchase anywhere else.

10 Lessons from Track 1 that’ll help you write 10x better sales pages

  1. The 4-part foundation that helps you engineer your highest-converting sales page before you write a single word
  2. The “voice of customer” research techniques that write 80% of your sales page for you
  3. The drag-and-drop method for sorting, tagging and organizing your research, so you can speed up your writing and keep your research data in one central location
  4. The most unexpected offer-optimization levers that ramp up the desire factor for whatever you’re selling
  5. The 3 criteria for molding a Big Idea that pulls people into your sales page and down to the buy button
  6. The PAS-on-Steroids framework that jumpstarts your first draft and eradicates “blank screen syndrome”
  7. The “Glee Club” approach of long copywriting that convinces your prospect to believe you, to like you, and to choose you
  8. The easiest section to jump in and start writing so that you avoid sales page paralysis
  9. The often overlooked, ordinary word (it starts with “B”) that makes your prospect feel all comfy, logical and more open to buying from you
  10. Joanna’s favorite plug-and-play template for long-form sales pages that you can load into Photoshop and customize right away


In Track 2, Ry shows you how to write a conversion-exploding sales page by “coaching” prospects into the perfect buyer

You’ll get instant access to 7 modules, featuring, 30+ HD training videos, each averaging 10 minutes in length (with transcripts). You’ll also get downloadable workbooks, exercises and examples from various industries and niches.

In modules 1 and 2

you’ll learn how to “coach the conversion”

by leveraging subtle precursors that ethically lead people to say yes to your offer. Here’s where you’ll first meet the 15-Point Sales Page in a Day Template, a step-by-step process that helps you knock out that sales page in a matter of days.

You’ll also work through a host of exercises, like the “Million Dollar Bet,” the “Perfect Testimonial” and the “67 Golden Questions” to get inside the heads of your best prospects.

In module 3 through 6

Ry walks you through each section of the 15-Point Sales Page in a Day Template

in ultra-detail, from the pre-headline qualifier to a secret stack of dangerously effective bonus closes, showing you what, why and how to write each one.

In module 7

you’ll find all the downloadable workbooks…

exercises, example packs and a full sales page example, so you can easily apply what you’ve learned

10 Lessons from Track 2 that’ll help you write 10x better sales pages

  1. The 15-Point Sales Page in a Day Template that will have you confidently nailing the most intimidating part of any sales funnel in a matter of days
  2. The “Starbucks Test” for knowing exactly how long your sales page needs to be
  3. The “Coach-Mining” Method that shows you how to use enrollment conversations, product demos and sales calls to extract the rich insights that you can use to “coach the conversion” at scale
  4. The 67 Golden Questions to Fuel Your Funnel Workbook that will make sure you know exactly who you’re marketing to — and how to best market to them —before you write a single word
  5. The biggest conversion sin marketers and copywriters make when writing about “desire”… and how to use a combination of Maslow’s hierarchy of needs and the Shawshank Redemption to fix it
  6. The “Moment of Highest Tension” that lights a fire in your prospect and motivates them to take immediate action
  7. The “Golden Guarantee” that not only reverses risk for your prospect… but unlocks the energy, excitement and resourcefulness needed for them to move forward
  8. The “Final Confident Appeal” that gives your prospect “borrowed courage” to make a decision in the critical closing paragraphs
  9. The Risk Mitigator Close that dials up the “natural urgency” in your prospectwithout relying solely on countdown timers or disappearing bonuses

Regardless of which track you use, you get forever access to:

Step-by-step videos

Instructional and over-the-shoulder demo videos guide you through the entire execution process, from the research to writing, editing and wireframing.

You’ll know what each piece of the sales page is intended to do so that you can justify every word, sentence and phrase, including the order you put them in.

Worksheets & exercises

Knowledge is useless without action. We’ve made it as easy as possible to implement the training on your sales page. Do the worksheets and exercises provided as you go to help you research, brainstorm and write.

Sales Page Examples

Learn better with examples?

We’ve scattered real-life sales page excerpts throughout the course from multiple industries and niches to illustrate the concepts we teach.

You’ll even find several full sales pages, so you can see how the entire process comes together to create a high-converting result.

Start chipping away at your sales page with the very first video you watch.

Our most successful students follow 10x Sales Pages step by step each time they write a sales page.


How do you eat an elephant? Bite by bite. How do you write a high-converting sales page? Section by section.

By writing as you go, you’ll have a completed sales page engineered for recording- breaking revenues before you know it.

“10x Sales Pages is taught and demonstrated in such detail that I couldn’t go wrong. Really. I almost couldn’t go wrong.”

Gin Walker



Take 10x Sales Pages for a 60-day test drive and experience this sales-page-slaying transformation for yourself

We know this training has the potential to transform your sales pages, your business and your life because it’s the exact same, repeatable process we (and our students) have used to write 6-figure sales pages.

But maybe you’re on the fence because other resources have left you disappointed and a tad bit skeptical. That’s understandable.

That’s why you get to test drive 10x Sales Pages for 60 days. The risk is on us.

Whether you choose a monthly or one-time plan today, you’ll have 60 full days to dive in, watch the videos, do the exercises and use everything you learn to write killer sales pages.

If you don’t see a hike in conversions, customers or revenue by applying our training, send us your work.

If we’ve failed to help you transform your sales page skills, you deserve your money back — and we’ll give it to you.

Remember, you do have to DO THE WORK.

You can’t write 6-figure sales pages simply by watching videos and letting worksheets collect pixel dust in your downloads folder.

You have to IMPLEMENT what you learn.

There’s so much transformation waiting for you on the other side of this training. And since our biggest goal is your results, you absolutely must do the work and put the strategies into action to be eligible for a refund.

That said, if you do the work and it doesn’t have you writing your most profitable sales page yet…

If you still find yourself sliding into that 3AM downward spiral, mentally rewriting every section you slaved over that day…

Email us within 60 days of purchasing here: [email protected]


the only copywriting training program designed to help you write revenue-exploding sales pages from start to finish

As a 10x Sales Page student, you get:


BOTH Sales Page Writing Tracks

including a combined total of:

  • 12 Modules
  • 73 Videos
  • 20+ worksheets, exercises and examples

Plus! You get a full 60 days to test drive the training risk-free.

When you can write sales pages that convert like crazy, you're always in an enviable position to make more money…

It doesn’t matter if you write for clients, for your boss or for yourself…

With 10x Sales Pages, you can get a champagne-toast-worthy ROI that’s made to stuff more and more cash into your bank account. Month. After. Month.

Sure, more sales is the biggest reason for joining 10x Sales Pages


From the moment you watch your first video, the biggest change you’ll notice is in:

Your confidence.

Thanks to the processes you’ll learn in 10x Sales Pages, you’ll experience a massive confidence boost — one that goes beyond yourself, your skills and your ability to execute.

That’s because:

  • When you can defend every word, sentence and phrase choice, plus the order you put them in…
  • When you have proof that you know where you’re coming from, proof that you’ve done your training, that you’ve worked hard to get the page where it needs to be…
  • When you can back up your decisions with a proven system for writing 6-figure sales pages…

Your clients, colleagues and teammates will have more confidence in you too.

10x Sales Pages creates an upward spiral of confidence that keeps on growing with you at the epicenter. That powerful little emotion is not only foundational to your business.

It also affects everything and everyone you touch.

How might a 6-figure sales page change your business — and life — for the better?

  • “Thanks to a streamlined approach, I’m spending less time on revisions and more time doing the best work up front.”
  • “I slashed my writing time by almost 50% because I don’t start with a blank page. I saved 12 hours on my last sales page!”
  • “I feel more comfortable pushing the boundaries in my copy because I’m not afraid to get specific and say things that really resonate with my audience.”
  • “I successfully out-quote my competition because I know I can deliver big results.”
  • “I asked for more money (and got it!) because I knew my skills were worth the higher price tag.”
  • “I slept like a baby the entire week pre-launch with my sales page locked, loaded and ready to sell.”
  • “I turned one sales page into 4 new projects, a slew of client referrals and a damn-this- girl-is-good portfolio.”

The next time you write, update or optimize a sales page, you’ll know it’s set up for 6-figure sales

This training is always there for you. Waiting in your back pocket. Like a sales page swiss army knife. Ready to whip your copy into shape.

There’s a certain comfort in knowing that:

  • when you’re in the middle of a launch, suffocating from all the stress and deadlines, and you need headline help right this second…
  • when it’s been ages since you wrote a sales page, and you can’t remember where to start, what to write or how to get there…
  • when you’re sinking-sand-level-stuck and need to get inspired fast…

You can go back, re-watch a video or do an exercise to get clarity on your biggest block.

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