1 Method Mastery (Home Study Course) – Brad Callen

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What will you get: 

Step 1 – Profit Mining Masterclass

• Step 1 – Profit Mining Masterclass.png
• Phase 1 – Finding Your Big Idea
• Phase 2 – Analysis to Assess Profitability
• Phase 3 – Taking Your Idea To The Bank

Step 2 – Product Creation Masterclass

• 1.png
• 2.png
• 3.png
• Day #1
• Day #2
• Day #3
• Day #4
• ….
• Day #26

Step 3 – Sales Funnel Masterclass

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• Lesson #1 – What To Expect.mp3
• Lesson #1 – What To Expect.ts
• …
• Lesson #45 – Conclusion.ts
• Lesson #45 – Conclusion.mp3

Step 4 – Adwords Domination Masterclass

• Info.png
• 0 – Welcome To The Masterclass
• 1 – Introduction
• 2 – Quality Score Secrets
• 3 – Google Search Manifesto
• 4 – Display Campaign Domination
• 5 – Advanced Targeting Options
• 6 – Adwords Editor
• 7 – Adwords Compliance (Part 1)
• 8 – Adwords Compliance (Part 2)
• 9 – Concluding Thoughts

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Proven Time Tested Rinse and Repeat Strategies

For Building Massively Profitable

Internet Businesses You Can Be Proud Of

Let’s face it—growing up, you were probably sold a story that went something like this …

Go to school. Get a job. Work hard. And soon you’ll be living the American dream.

It’s available for everyone–as long as they put forth enough effort, right?

WRONG. So WRONG.

Sure, once upon a time that may have held some truth … for your parents or your parents parents.

You see, when they were growing up, lifetime job security, home ownership, and a comfortable retirement were practically guaranteed.

Back then, people needed very little schooling to get a good job, and once they did, they were usually set … for life.

More importantly, people’s income kept pace with the rate of inflation, and they were able to afford kids, a home with a 2-car garage, and a new Cadillac

… All on just one income.

Compare that to now.

Today, many businesses want you to have a Master’s degree just for an entry-level job!

And unfortunately, that degree’s out of reach for most people unless they’re willing to take on crushing, massive debt OR they’re loaded enough to have $100,000 sitting around.

And even if you are lucky enough to afford college, your salary won’t go nearly as far as it once did.

You can blame astronomical inflation for that … while the costs of housing, day care, higher education, and medical expenses have skyrocketed, wages haven’t.

Meaning, that every month, you’re forced to make the same dollars stretch further and further.

Of course, that makes it virtually impossible for you to ever get ahead.

And, here’s the real kicker—while you have to work your butt off to have the very same things that came easily to your parents, there’s no “pot of gold” waiting for you at the end of it all.

Where Social Security was once considered a reliable retirement safety net, there’s a good chance it won’t be around by the time you’re ready to collect.

All this boils down to one thing–you and I were given a raw deal.

We were told that by hard work alone, we could get ahead.

It’s understandable. I mean our parents probably believed the same thing.

For them, it was true.

These days? Not so much.

We’re living in a very different world, where the traditional path to success just doesn’t cut it anymore…

You can do all the “right” things—go to college, get a job, work hard–and still never experience the financial success previous generations took for granted.

That’s why you need to work smarter, not harder.

Working smarter is the only way you’ll ever experience true financial freedom.

So, what does “working smarter” actually mean?

Well, in today’s world, it means you need to be your own boss.

That’s the fastest path for building true wealth—because you’ll never manage to do it with measly 4% annual raises.

Don’t believe me?

Statistics show that people who work for themselves are four times more likely to be millionaires than those who work for someone else.

Meaning, that by going into business for yourself, you stand a

400% better chance of becoming a

Millionaire

Kind of makes you want to quit your job right now, huh?

And, not only does self-employment make you 400% more likely to get rich, it’ll also make you much, much happier.

In fact, research shows you’d need to make $250,000 working for someone else, just to be as happy as a self-employed person making

$100,000 a year.

So, entrepreneurs make more money AND they’re

happier?!

You’re probably thinking, “Sign me up!”

At least, that was your first thought.

Then, if you’re like most people,

it was immediately followed by all the

reasons you can’t start your own business:

Not enough money

Not enough time

Not enough know-how

Not enough security

Sound familiar?

That’s how most people view entrepreneurship.

They allow their fears and doubts to hold them back from reaching their full financial potential.

That’s a HUGE mistake, and I’m going to tell you why.

Do you know what one of the biggest regrets of the elderly is?

It’s that they wish they had taken more career chances…that rather than allowing fear to dictate their professional choices, they’d pursued their dreams.

In fact, the richest man in the entire world, Jeff Bezos can be quoted saying the following when asked about why he decided to leave his stable, high paying job to start Amazon.com.

“I knew that if I failed at building Amazon, I wouldn’t regret that, but I knew the one thing I might regret is never trying.”

Listen up, folks. You only get one life–this is it.

If you’re slaving away in a go-nowhere job that’ll never offer you financial freedom, imagine how you’ll feel 5 years from now, 10 years from now, 20 years from now when you’re still doing the same thing.

The only way things will change is if you have the courage to do something different.

I can help with that, which is why you’re going to want to read this very carefully, all the way to the end.

I promise it’ll be worth it, because I know that:

• You CAN change your life
• You CAN experience true financial freedom
• You CAN discover the thrill that comes with being your own boss.
• You just need a guide, a teacher … someone who can help you navigate all the ins and outs of entrepreneurship, so you don’t:

Waste precious time, Spend money you don’t have, or Experience the typical risks associated with starting your own business.

Allow me to introduce myself and tell you why I’m that person.

Hi, I’m Brad Callen, and I’ve been selling products and services online since the early days of “internet marketing”… way back in 2002.

I’ve sold everything from eBooks, to video courses, to physical products like supplements and skin care, to desktop software for PC and Mac computers … as well as my all-time favorite type of product, SaaS (or software as a service).

I love what I do, which is why over the last 16 years, I’ve started 30 different businesses.

Of those, 26 were six-figure businesses. Seven of them were million-dollar businesses, and a couple of them went on to earn 8 figures!

As a result of my success, I’ve been able to do things in my life that I never dreamed were possible, like:

Pay off $30,000+ of student loan debt.

Buy my dream car, a Tesla Model-S, with cash.

Pay off the mortgage on my first house before I turned 25.

And be able to give hundreds of thousands of dollars to non-profit organizations.

While I made some mistakes along the way—especially when I was first starting out—I’ve now created so many successful businesses that I’ve got the process down to a science.

Because what I’ve learned over the years is that it isn’t hard to succeed as an entrepreneur, you just need to know what you’re doing.

That’s why I’m excited to tell you about a new system

I’ve created called the

(Or the 1 Method Mastery System)

It teaches you step-by-step how to build a profitable online business with virtually unlimited potential—even if you don’t have a lot of time, money, or a fancy MBA.

And because the system is designed to eliminate risk, you’ll learn the same secrets I use for hitting a home run each and every time.

So, let me explain how the 1MM System works. As an internet marketer, I’ve discovered four essential steps you need to follow if you want to launch a successful online business:

1. Sell What’s Being Sold.

You don’t want to reinvent the wheel here. Let some other guy do that and risk losing his shirt. When you’re first starting out, you want to sell something you already know people want. That eliminates your risk, so you don’t waste time or money, only to find out months down the road that your idea’s a dud.

2. Create a Better Product.

Never just copy what your competitors are doing. Instead, you want to improve on their product. Then, you’ll have a compelling reason customers should buy what you’re selling instead.

3. Design a Great Sales Funnel.

Having a good product isn’t enough. You have to actually get buyers. That’s what a great sales funnel does. It acts as a powerful magnet, drawing in leads, then converting them from browsers to buyers.

4. Get Tons of Traffic.

Traffic is the name of the game in Internet marketing, and your goal here is to always get the maximum bang for your advertising buck. To do that, you have to know which prospects to target and how to reach them in the most cost-effective way, so you can turn a solid profit.

These four steps are fundamental to creating a successful online business, and they’re the exact same steps I follow every time I launch a new business.

The 1MM System shows you how to MASTER each of those steps, so you can create your own successful, stable business and potentially earn an extra $5,000, $10,000, or even $25,000 a month or more.

Heck, it may even make you a millionaire—it made me one.

So, let me tell you more about the 1MM System and how it works.

The system consists of 4 no-fluff, comprehensive video masterclasses—one for each step you need to follow if you want to create a profitable online business.

Meaning you’ll be shown exactly what you need to do to create your business, every step of the way.

So, let me show you those steps again, along with the corresponding masterclass I created to go with them, as part of the 1MM System:

Step 1: Sell What’s Being Sold

Profit Mining Masterclass

Step 2: Create a Better Product

Product Creation Masterclass

Step 3: Design a Great Sales Funnel

Sales Funnel Masterclass

Step 4: Get Tons of Traffic

AdWords Domination Masterclass

As you can see, I left no stone uncovered, because I want you to succeed at this.

I know you can—you just need a step-by-step system to show you how.

So, let me break down for you what each course covers by starting with the Profit Mining Masterclass.

This class is designed to eliminate the risk of starting your own business.

Because the truth is, 9 out of 10 entrepreneurs fail miserably their first year. Either they create a product nobody wants OR they spend too much of their advertising budget targeting the wrong people OR they fail to make their product enticing enough to potential customers.

The Profit Mining Masterclass teaches you the best strategy I know for avoiding those pitfalls.

It’s called reverse-engineering, and it goes like this. You find a successful business that’s selling something you want to sell.

Then, using the tactics I reveal in my course, you uncover everything about your competitor’s strategy—who their customers are, how they’re reaching them, what marketing message they’re using, and more.

Once you’ve done this totally legal “competitor spying,” you build a better product and go after the exact same customers, using the same methods your competitor has already proven to be successful.

This is a surefire path to success.

I know because I’ve used this tactic dozens and dozens of times now and frankly, I’d never build a business without doing this first—it’s just too risky and expensive otherwise.

In fact lots of smart businesses go this route. Oreos, for example, were modeled off Hydrox. And Legos—another household name—were modeled off a business called Kiddicraft.

Even the guy known as the Amazon Whisperer uses this strategy.

He started out by reading Amazon reviews to find out what people didn’t like about the products they bought.

Then, he’d make a better version of those products to sell on Amazon.

His business exploded by doing this and today, it earns over $100 million dollars in sales–annually.

01 In the Profit Mining Masterclass, I teach you exactly how to do this and so much more.

For example, here’s a sneak peak of just some of what you’ll learn in the course’s 43 video lessons:

25 “hot” niches I’ve uncovered with extremely strong markets… so you can create a business with explosive growth potential.s

10+ explicit step-by-step demos showing you how to find great ideas for your own best-selling product–so you don’t have to come up with an idea from scratch.

7 factors you MUST EVALUATE before deciding whether to sell something–so you don’t waste good money going after “losers.”

How you can sell virtually any type of product–digital or physical–in any niche… as long as you do this ONE THING first!

My highly effective, 3-phase launch process designed to help you connect with your best prospects–so you get the highest ROI from your advertising $$$…

My tried-and-true tips for getting customers to spend much, much more–so you can reinvest that money into web traffic and crush the competition.

How to get the exclusive, top 5% of affiliates to promote your product, so you can MAKE MONEY 24/7–without lifting a finger.

Dozens of tips for learning virtually EVERYTHING about a competitor–to reverse-engineer their winning strategy and ELIMINATE YOUR RISK.

And a heck of a lot more. Way too much to list here…

With the Profit Mining Masterclass, you’ll get exclusive access to ALL of the secret, risk-free strategies I used to create 7 multi-million dollar businesses … WITHOUT spending lots of money on startup costs.

But don’t just take my word for it. Check out some of the amazing results that customers of The Profit Mining Masterclass have gotten, by following the strategies outlined in the course:

“I’ve seen, firsthand, how effective the information taught in Brad’s Profit Mining Masterclass can be…to the tune of almost $5 million dollars in the past year alone!”

–Gauher Chaudhry

“We’re a prime example of the type of online success you can have when modeling a competitor, rather than reinventing the wheel. The strategies taught in Brad’s Profit Mining Masterclass are second to none. Our most recent SaaS business is doing over $340,000 in annual recurring revenue!”

–Mark Thompson

02. As valuable as the Profit Mining Masterclass is all on its own, it’s only one of the 4 classes in the 1MM System.

You’ll also get my Product Creation Masterclass.

This class will teach you the fastest, cheapest way to create any type of product you could ever need, so you can get your business up and running quickly and easily.

So, in this course, you’ll learn how to create:

Downloadable Products

eBooks, PDF files, and guides.

Coaching

Products

online courses, webinars, group coaching sessions, and mastermind groups.

Software

Products

SaaS membership websites, which is software that’s accessed online like Netflix or Salesforce.

Physical

Products

consisting of basically, anything else you can dream up.

However, in this course, I don’t just teach you how to create products.

I also give you tips and strategies that’ll save you time and money—an insider’s view on how you can get the highest-quality products to market for the least amount of money and effort.

Plus, in the Product Creation Masterclass, I reveal:

How to find a company to manufacture products and ship them to customers for you…while you watch the money roll in effortlessly.

Hands-down, the absolute EASIEST WAY to create one information product…and then repurpose that content into several different products, so you can multiply your profits with next-to-no effort.

How you can reach people who are 70% more likely to buy your products … so you get the most bang for your advertising buck.

Why starting your own software company is so much simpler than you think … and the #1 reason you’ll LOVE selling software.

5 winning strategies for selling your products on Amazon … so you can make the most of Amazon’s whopping 310 million customer base.

The best way to find an overseas supplier to manufacture your products hassle-free … so you can price your goods super-competitively and make a killing.

How to market the heck out of your products…so you build a loyal fanbase of DEVOTED followers.

The easiest way to set up an online storefront in MINUTES…so you can start making money immediately.

And much, much more. This is just a sneak peek of some of what you’ll learn in my Product Creation Masterclass.

Bottom line, this course offers 52 comprehensive video lessons that will teach you exactly how to create or buy products you can sell online–easily and inexpensively.

03. Again, with the 1MM System, you’ll get four masterclasses.

So, I’ve already told you about the Profit Mining Masterclass and the Product Creation Masterclass, now let me tell you what you’ll get with my third class, the Sales Funnel Masterclass.

In this class, you’ll learn my best strategies for growing a business from a start-up … into a huge, profit-producing company.

This course is essential if you want to make money on the Internet.

That’s because things have changed dramatically online since I first got started in 2002.

Back then, it was easy to rank high on Google, so my advertising costs were $0 and the profits poured in.

These days, getting a top Google ranking is next-to-impossible… it can take a year just to get on the first page, let alone rank #1. As a result, new business owners can’t rely on search engine traffic from Google.

That’s why just building a website—and hoping customers will show up—doesn’t work anymore.

It’s also why sales funnels—the new form of websites—will be critical to your success.

Sales funnels act as powerful magnets, attracting leads.

After attracting those leads, a sales funnel guides prospects to buy–without being pushy or aggressive.

A good sales funnel will even get customers to spend more than they planned by suggesting a complementary product or one that’s more expensive…

And once customers have made a purchase, a well-designed sales funnel will continually nurture that relationship, so future sales can be made … for far less money than it would cost to acquire a new customer.

This is the absolute only way you can create a successful online business in today’s competitive Internet landscape.

Let me tell you why that is by sharing one of my favorite quotes with you…

He who can spend the most money to acquire a customer, will win the game of business.”

This quote’s truer now than ever before.

To build an Internet business today, you have to outspend your competition and buy more traffic than they do…

And the only way to do that is by making more from each customer than what you spent on traffic.

That’s what a great sales funnel will do for you, and in this masterclass, I teach you exactly how to build one so you can maximize your profits, crushing the competition.

So, in my Sales Funnel Masterclass, you’ll get 43 comprehensive video lessons, where I reveal:

What you can learn from McDonald’s about sales that can literally DOUBLE your profits.

Why marketing is like dating and what inexperienced marketers do that get them “friend-zoned” … so you can prevent it from happening to you.

The best way to nurture a relationship with customers after the sale so you can sell them more stuff in the future … without spending a dime on traffic.

The importance of “easy wins” and how using them can help your brand build a loyal following … for LIFE.

The 3 mistakes marketers make all the time when trying to reach new customers … so you can learn from them and create a winning marketing strategy instead.

What the Big Domino is and why it’s ESSENTIAL you use it to craft your marketing message.

How to get customers to SPEND MORE MONEY so you get the biggest bang for your buck with your advertising budget.

The #1 thing you MUST DO if you want to get the absolute BEST results from your landing page.

And much, much more.

The Sales Funnel Masterclass is like getting your MBA in online marketing.

By the time you get to the end, you’ll know exactly how to attract leads and turn them into returning customers—so you can develop a profitable, long-term business that’ll sustain you for YEARS.

As you can see, I’ve packed the 1MM System with tons of value.

With it, you’ll get my Profit Mining Masterclass that’ll teach you the same fool-proof strategy used by the Amazon Whisperer, Oreo, and Lego to create hugely successful, multi-million dollar businesses.

You’ll also get my Product Creation Masterclass so you can learn how to easily and cheaply create or source amazing products that are vastly superior to what your competition’s selling.

And you’ll get my Sales Funnel Masterclass which will teach you how to turbo-charge sales and maximize profits, so you can grow your business from start-up status to a million-dollar company.

04. Finally, you’ll get my fourth class, the Google AdWords Domination Masterclass.

With this class, you’ll learn an easy, step-by-step method for tapping into the biggest source of Internet traffic on the planet, so you can attract thousands of new leads to your business.

These are the exact same traffic strategies, by the way, that I learned in over a decade of using Google AdWords to build and scale all of my million-dollar businesses.

For instance, you’ll learn up-to-date traffic-generating strategies like:

My #1 tip for finding untapped NEW MARKETS for your products and services … so you can reach even more hot prospects.

How to prevent the wrong keywords from sucking your ad budget dry…so you MAXIMIZE YOUR MARKETING BUDGET.

The 5 questions you MUST ANSWER before creating a Google Display Network campaign … so you can use the best advertising approach for whatever it is you’re selling.

The absolute BEST COPYWRITING METHOD to use when creating Google Expanded Text Ads … so you get tons of Internet traffic.

How to get rewarded by Google … so your ad gets the best placement on the page and prospects CLICK on it.

What you need to know about Google’s advertising policies … if you want to prevent Google from breathing down your neck.

What you can do to lower your cost-per-click (CPC) … so you save big bucks on advertising costs.

How to uncover the most profitable niche market keywords … that your competitors haven’t caught on to yet.

And so much more…

With the 74 comprehensive video lessons and demos in the masterclass, you’ll learn the best way to get massive amounts of traffic, so you can build a stable, profitable online business.

This class can transform your business, just like it did for these people:

“Using the methods taught in Brad’s AdWords Masterclass, we were able to take one of our primary products, a probiotic supplement, and sell well over a million dollars’ worth in 2017 alone! Not only that, but we’re now making over $20,000/month strictly from customers that have signed up to our monthly auto-ship program!”

–Dr. Charles Livingston, D.C.C. Lifeboost Founder

“Brad’s AdWords Masterclass truly changed my life! His methods helped me go from struggling to make ends meet in my regular 9-5 job, to converting cold traffic and making money on a DAILY basis. I learned how to identify highly targeted traffic, how to isolate that traffic to maximize conversions, and how to optimize my advertising strategy to ensure a great ROI that’s getting better every day. My ads are now seeing a much higher click-thru-rate than my competitors (1.5x higher!) as well as incredible 2% conversion rates on cold traffic!”

–Christopher Johnson, Symple Nature Founder

Alright, you’ve learned about the Profit Mining Masterclass, the Product Creation Masterclass, the Sales Funnel Masterclass, and the Google AdWords Domination Masterclass … you now have the whole 1MM System in a nutshell.

As you can see, it’s super-comprehensive—I’ve made sure you have absolutely everything you need to build a successful online business for yourself.

Having said that, don’t let the size of the system intimidate you.

All of these courses are stand-alone courses—meaning you can take each course you need, as you need it.

Say, for example, you want to launch a service-based business, by offering consulting or graphic design.

Head straight to the Google AdWords Domination Masterclass to learn how to get massive amounts of traffic beating down your door.

Or, let’s say you already know exactly what you want to sell, you just need to know how to source it…

Check out the Product Creation Masterclass. Not only will you learn how to find an affordable supplier, but I’ll also demonstrate step-by-step how you can create an online storefront in minutes—so you can start making money right away.

What if you don’t even want to sell a product? Maybe you’d rather make money promoting other people’s products as an affiliate.

Go straight to my Profit Mining Masterclass. In it, you’ll learn the same strategies I used to earn 6 figures a year, solely from affiliate marketing.

Those are just some of the ways you can use the 1MM System, if you have very specific goals.

Later, once your business is under way, you can always turn to the other courses to grow it even larger using the The 1-2 punch of the Sales Funnel and Google AdWords Domination Masterclasses. Just imagine what you could do if you put the 1MM System to work for you.

You could…

• Become your own boss and quit slaving away at a job that’ll never lead you to financial freedom.
• Build a stable, profitable business, creating true, long-term financial wealth for you and your family.
• Live debt-free, paying off all your credit cards and student loan debt.
• Enjoy some of the finer things in life—like tropical vacations, a hot sports car, or your dream home.
• Start saving enough to retire very comfortably, possibly even earlier than you planned—without worrying whether Social Security will still be around when you’re older.
• This vision I just painted isn’t a pipe dream.

I’ve managed to do all those things, and it’s not like I have some special money-making superpower.

What I have instead is a proven strategy that just plain works.

You’ll be given that exact same strategy once you sign up for the 1MM System.

I’m going to tell you how to do that in a minute but before I do, let me tell you what went into making it.

It took me 16 years of trial-and-error to develop all the strategies that I reveal in my system, because I wasn’t born knowing this stuff either—I wish. Instead, I had to figure everything out on the fly and of course, I made some expensive mistakes along the way—mistakes you’ll be able to avoid, since I warn you about them in the lessons.

Once I finally developed a proven, repeatable process others could use to duplicate my success, I had to write it all down—212 lessons in total.

That took many, many months, because I wanted to make sure I didn’t miss anything.

And I haven’t even mentioned yet all the time and money that went into creating and hosting the videos—in a word, LOTS.

For those reasons, I’d say the 1MM System is easily worth more than $10,000.

In fact, comparable masterclasses cost between $2,000 and $3,000… each. And you’re not just getting ONE masterclass. You’re getting FOUR!

The good news is that I’m not going to charge you anywhere near that.

Instead, I’m making the 1MM System available for a one-time payment of just $495 or three easy monthly payments of $165.

That’s 50% off the regular price of $995—and way less than I normally charge for just one masterclass.

Now, you’re probably wondering why I’m giving you such a great deal on the 1MM System … after all, you’re getting 4 complete masterclasses for a fraction of their value.

The answer is simple–I priced the 1MM System this way because for me, it’s not just about making money.

It’s about teaching others a true, long-term strategy for building internet businesses that you can be proud of. Ones that not only can better your life, but can better the lives of those you serve.

So that’s why I made the 1MM System super-affordable—because I want it to be a no-brainer … so you have no reason not to take the next step toward creating a solid financial future for yourself.

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